Senior Manager CX Acquisition & Lead Management

Philip Morris International U.S.; Stamford (CT); Hybrid; USD 150,000 - 187,000; Full time

Benefits offered by this job

Bonus eligibility

Medical, dental, vision

401(k) with match

Wellness benefits

PTO

Hybrid flexibility

Career opportunities

Professional development

Job summary

Philip Morris International U.S. in Stamford, CT seeks a Senior Manager for CX Acquisition and Lead Management to drive enterprise customer acquisition strategy and optimize the end-to-end lead lifecycle.

You will oversee multiple channels, manage acquisition technology including CRM, marketing automation, and analytics, and partner with Product, Data, and external vendors to deliver scalable solutions while ensuring privacy and regulatory compliance.

Qualifications

• Bachelor's degree in Marketing, Business, Technology, Data, or related field; advanced degree preferred.
• 8+ years of experience in customer acquisition, CRM, digital growth, or related areas.
• Experience leading complex cross-functional initiatives, managing budgets, and influencing senior stakeholders.
• Proven success developing acquisition strategies with measurable business results.
• Strong financial, communication, and leadership skills; authorized to work in the U.S. without sponsorship.

Responsibilities

• Lead enterprise customer acquisition and lead management strategy aligned with commercial, brand, and customer experience goals.
• Manage acquisition channels including paid, owned, earned, retail, field, events, partnerships, and emerging platforms to maximize growth, lead quality, compliance, and ROI.
• Own the end-to-end lead lifecycle, including demand generation, qualification, nurturing, conversion, and performance optimization.
• Drive cross-functional initiatives that improve funnel performance, customer experience, and conversion outcomes across channels.
• Oversee acquisition technology, including CRM, marketing automation, analytics, identity solutions, and sales integrations.
• Partner with Product, Data, Technology, and external vendors to define requirements, prioritize capabilities, and deliver scalable solutions.
• Lead acquisition measurement, reporting, budget optimization, performance targets, and executive recommendations.
• Align stakeholders across Marketing, Sales, Digital, Retail, Consumer Care, Finance, Legal, Compliance, and Technology to execute enterprise initiatives.
• Manage agency and partner performance while ensuring privacy, regulatory compliance, governance, and risk management.
• Monitor market, technology, and consumer trends to continuously evolve acquisition strategies.

Skills

Lead management

Demand generation

CRM

Marketing automation

Analytics

AI-enabled journeys

Portfolio management

Cross-functional leadership

Education

Bachelor's degree

Advanced degree preferred

Tools

CRM platforms

Marketing automation platforms

Analytics tools

Job description

Sr. Manager CX Acquisition and Lead Management

Be a Part of a Revolutionary Change

At Philip Morris International (PMI), we're transforming our business to deliver a smoke-free future. Join us to help drive growth, build innovative solutions, and shape the future of customer acquisition.

Our Stamford, CT headquarters is steps from Metro-North and easily accessible from NYC.

Your Day to Day

• Lead enterprise customer acquisition and lead management strategy aligned with commercial, brand, and customer experience goals.
• Manage acquisition channels including paid, owned, earned, retail, field, events, partnerships, and emerging platforms to maximize growth, lead quality, compliance, and ROI.
• Own the end-to-end lead lifecycle, including demand generation, qualification, nurturing, conversion, and performance optimization.
• Drive cross-functional initiatives that improve funnel performance, customer experience, and conversion outcomes across channels.
• Oversee acquisition technology, including CRM, marketing automation, analytics, identity solutions, and sales integrations.
• Partner with Product, Data, Technology, and external vendors to define requirements, prioritize capabilities, and deliver scalable solutions.
• Lead acquisition measurement, reporting, budget optimization, performance targets, and executive recommendations.
• Align stakeholders across Marketing, Sales, Digital, Retail, Consumer Care, Finance, Legal, Compliance, and Technology to execute enterprise initiatives.
• Manage agency and partner performance while ensuring privacy, regulatory compliance, governance, and risk management.
• Monitor market, technology, and consumer trends to continuously evolve acquisition strategies.

Who We're Looking For

• Bachelor's degree in Marketing, Business, Technology, Data, or related field; advanced degree preferred.
• 8+ years of experience in customer acquisition, CRM, digital growth, customer experience, e-commerce, or commercial transformation.
• Proven success developing acquisition strategies and delivering measurable business results.
• Experience leading complex cross-functional initiatives, managing budgets, influencing senior stakeholders, and working with external partners.
• Strong expertise in lead management, demand generation, conversion optimization, CRM, marketing automation, analytics, AI-enabled customer journeys, and portfolio management.
• Strong financial, communication, and leadership skills with the ability to drive results in a regulated environment.
• Authorized to work in the U.S. without sponsorship now or in the future.

Annual Base Salary Range: $149,600 - $187,000

What We Offer

• Competitive compensation, bonus eligibility, medical, dental, vision, 401(k) with match, wellness benefits, PTO, and additional employee benefits.
• Hybrid flexibility, global career opportunities, professional development, and the opportunity to help improve the lives of millions of adult smokers.

PMI U.S.: Invested in America

Philip Morris International Inc.'s U.S. businesses are invested in America's future and advancing a smoke-free nation. The businesses are committed to providing the approximately 25 million legal-age consumers who smoke cigarettes with better, smoke-free alternatives and to ensuring the products are marketed responsibly. From PMI's global headquarters in Stamford, CT, and other locations nationwide, PMI U.S. contributes leadership, jobs, investment, and innovation in the U.S. The U.S. businesses employ more than 3,000 people across America and operate product manufacturing facilities. For more information, please visit www.uspmi.com. Philip Morris International (PMI) is an Equal Opportunity Employer.

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