Senior Manager, Marketing Effectiveness & Analytics (Hybrid)

Philip Morris International; Stamford (CT); Hybrid; USD 176,000 - 220,000; Full time

Benefits offered by this job

Competitive base salary

Annual bonus

Medical, dental, vision

401k match

Wellness benefits

Hybrid work model

PTO

Job summary

Philip Morris International U.S. is seeking a Senior Manager to lead advanced consumer and marketing analytics in Stamford, CT. You will quantify drivers of demand and translate insights into actionable recommendations to improve business performance.

The role focuses on marketing effectiveness measurement, MMM, MTA, incrementality, experimentation, and consumer analytics, collaborating with Marketing, Commercial, Insights, Finance and external partners.

Qualifications

• Bachelor’s degree in statistics, economics, mathematics, data science, marketing analytics or related quantitative field.
• 8+ years of experience in analytics, marketing effectiveness, consumer analytics, econometrics, data science or related fields.
• Experience with marketing effectiveness measurement, MMM, attribution, incrementality or experimentation.
• Strong understanding of statistical modeling and causal inference.
• Experience translating complex analytics into commercial recommendations.

Responsibilities

• Lead development of an integrated consumer and marketing effectiveness measurement strategy.
• Oversee MMM, MTA, incrementality and other marketing effectiveness methodologies.
• Integrate consumer data to understand drivers of demand.
• Design and oversee incrementality experiments and test-and-learn programs.
• Translate complex analytical findings into actionable business recommendations.
• Evaluate AI/ML, predictive analytics, and automated insight generation approaches.
• Manage relationships with analytics, measurement, media and data partners.

Skills

SQL

Python

R

Statistics

Marketing analytics

Causal inference

Data science

Cross-functional collaboration

Education

Bachelor’s degree in statistics, economics, mathematics, data science, marketing analytics, or related quantitative field

Job description

Philip Morris International U.S. is seeking a Senior Manager to lead advanced consumer and marketing analytics in Stamford, CT. You will quantify drivers of demand and translate insights into actionable recommendations to improve business performance.

The role focuses on marketing effectiveness measurement, MMM, MTA, incrementality, experimentation, and consumer analytics, collaborating with Marketing, Commercial, Insights, Finance and external partners.