Growth Lead - CX Acquisition & Lead Management

Philip Morris International U.S.; Stamford (CT); Hybride; USD 150 000 - 187 000; Plein temps

Avantages offerts par ce poste

Bonus eligibility

Medical, dental, vision

401(k) with match

Wellness benefits

PTO

Hybrid flexibility

Career opportunities

Professional development

Résumé du poste

Philip Morris International U.S. in Stamford, CT seeks a Senior Manager for CX Acquisition and Lead Management to drive enterprise customer acquisition strategy and optimize the end-to-end lead lifecycle.

You will oversee multiple channels, manage acquisition technology including CRM, marketing automation, and analytics, and partner with Product, Data, and external vendors to deliver scalable solutions while ensuring privacy and regulatory compliance.

Qualifications

• Bachelor's degree in Marketing, Business, Technology, Data, or related field; advanced degree preferred.
• 8+ years of experience in customer acquisition, CRM, digital growth, or related areas.
• Experience leading complex cross-functional initiatives, managing budgets, and influencing senior stakeholders.
• Proven success developing acquisition strategies with measurable business results.
• Strong financial, communication, and leadership skills; authorized to work in the U.S. without sponsorship.

Responsabilités

• Lead enterprise customer acquisition and lead management strategy aligned with commercial, brand, and customer experience goals.
• Manage acquisition channels including paid, owned, earned, retail, field, events, partnerships, and emerging platforms to maximize growth, lead quality, compliance, and ROI.
• Own the end-to-end lead lifecycle, including demand generation, qualification, nurturing, conversion, and performance optimization.
• Drive cross-functional initiatives that improve funnel performance, customer experience, and conversion outcomes across channels.
• Oversee acquisition technology, including CRM, marketing automation, analytics, identity solutions, and sales integrations.
• Partner with Product, Data, Technology, and external vendors to define requirements, prioritize capabilities, and deliver scalable solutions.
• Lead acquisition measurement, reporting, budget optimization, performance targets, and executive recommendations.
• Align stakeholders across Marketing, Sales, Digital, Retail, Consumer Care, Finance, Legal, Compliance, and Technology to execute enterprise initiatives.
• Manage agency and partner performance while ensuring privacy, regulatory compliance, governance, and risk management.
• Monitor market, technology, and consumer trends to continuously evolve acquisition strategies.

Connaissances

Lead management

Demand generation

CRM

Marketing automation

Analytics

AI-enabled journeys

Portfolio management

Cross-functional leadership

Formation

Bachelor's degree

Advanced degree preferred

Outils

CRM platforms

Marketing automation platforms

Analytics tools

Description du poste

Philip Morris International U.S. in Stamford, CT seeks a Senior Manager for CX Acquisition and Lead Management to drive enterprise customer acquisition strategy and optimize the end-to-end lead lifecycle.

You will oversee multiple channels, manage acquisition technology including CRM, marketing automation, and analytics, and partner with Product, Data, and external vendors to deliver scalable solutions while ensuring privacy and regulatory compliance.