Remote US Customer Marketing Manager — Retention & Advocacy

IRIS; Iris (CO); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Remote work

Job summary

IRIS is seeking a Senior Customer Marketing Manager, Retention & Advocacy to own US-focused customer journeys end-to-end. This remote US-based role partners with the UK team to protect retention, renewals and advocacy, ensuring customers clearly understand value and next steps.

You will lead migrations, testimonials and cross-functional initiatives with Sales, Product and Customer Success. The role requires 5+ years in customer marketing, strong stakeholder skills, and experience with Marketo,

Qualifications

• Proven experience (typically 5+ years) in customer marketing, lifecycle marketing or customer communications.
• Demonstrated experience delivering retention, advocacy or migration/change programmes.
• Strong stakeholder management and cross-functional coordination skills.
• Excellent written communication skills with the ability to explain complex topics clearly.
• Comfortable working autonomously in a remote and/or global reporting structure.
• Experience with marketing automation, reporting and project management tools (e.g. Marketo, Salesforce, Knak, Asana).
• High attention to detail and sound judgement in compliance-sensitive environments.

Responsibilities

• Own and deliver US customer retention programmes that reduce churn risk and reinforce long-term value.
• Lead customer advocacy activity in the US, securing testimonials, case studies and third-party reviews in partnership with Sales, Product and Customer Success teams.
• Own US-specific migration communications, including planning, sequencing, QA, live delivery and performance monitoring.
• Act as the single point of accountability for assigned customer journeys, managing accuracy, compliance sensitivity, timing and escalation.
• Work closely with UK-based Customer Marketing colleagues to adapt established frameworks for the US market.
• Coordinate cross-functionally with Product, Renewals, Support, Professional Services and Marketing Operations.
• Analyse programme performance and use insight to continuously optimise engagement and retention.
• Ensure all customer communications meet IRIS brand, legal and compliance standards.
• Share customer insight from the US market to inform product and marketing strategy.

Skills

Customer marketing

Lifecycle marketing

Stakeholder management

Written communication

Marketing automation

Remote work

Tools

Marketo

Salesforce

Knak

Asana

Job description

IRIS is seeking a Senior Customer Marketing Manager, Retention & Advocacy to own US-focused customer journeys end-to-end. This remote US-based role partners with the UK team to protect retention, renewals and advocacy, ensuring customers clearly understand value and next steps.

You will lead migrations, testimonials and cross-functional initiatives with Sales, Product and Customer Success. The role requires 5+ years in customer marketing, strong stakeholder skills, and experience with Marketo,