Senior Customer Marketing Lead - Lifecycle & Growth

Horizon3; Oregon; Hybrid; USD 145,000 - 185,000; Full time

Benefits offered by this job

Inclusive Team

Growth Opportunities

Innovative Culture

Hybrid & Remote Work

Competitive Compensation

Job summary

Horizon3 seeks a Sr. Customer Marketing Manager to guide the customer lifecycle from onboarding through renewal, driving scalable programs that turn customers into radical champions.

You will partner with Customer Success, Sales, Product Marketing, Product, Revenue Operations, and Marketing to translate insights into measurable campaigns and outcomes. The role combines strategy and hands-on execution, requiring a track record in lifecycle marketing, strong analytics, and cross-functional

Qualifications

• 7+ years of marketing experience, including 3+ years in customer marketing, lifecycle marketing, or a related discipline.
• Experience building customer journeys and lifecycle programs across onboarding, activation, adoption, retention, renewal, and expansion.
• Track record of creating programs that improve product adoption, customer engagement, renewal outcomes, or expansion pipeline.
• Experience developing trigger-based or signal-based campaigns tied to customer health, product usage, account activity, or renewal timing.
• Experience partnering with Sales, Customer Success, Product Marketing, Product, Revenue Operations, and Marketing Operations.
• Strong understanding of B2B SaaS or cybersecurity buying cycles, customer stakeholders, and complex account environments.
• Strong analytical and operational skills, including the ability to connect campaign performance and customer behavior to business outcomes.
• Excellent project management skills and the ability to manage multiple priorities in a fast-moving environment.
• Experience managing budgets, agencies, contractors, or cross-functional workstreams.

Responsibilities

• Own programs that engage the customer journey across onboarding, activation, adoption, engagement, retention, renewal support, and expansion.
• Define customer segments, lifecycle stages, journey maps, messaging, and campaign playbooks.
• Closely partner with the customer enablement team to market customer education, product engagement, onboarding, and lifecycle programs that help customers reach meaningful outcomes through increased adoption and expand their use of Horizon3 solutions.
• Develop proactive marketing programs that compliment retention and re-engagement programs for at-risk or under-engaged accounts using customer health, product usage, support, engagement, and renewal signals.
• Create signal-based upsell and cross-sell campaigns tied to customer needs, product usage, account changes, approaching renewals, and expansion fit. Route qualified opportunities to the appropriate CSMs and account executives.
• Equip Sales and Customer Success with customer-centric messaging, adoption toolkits, executive business review materials, ROI content, playbooks, trigger definitions, and follow-up paths.
• Partner with Product Marketing and Product to translate customer feedback into product communications, release messaging, educational content, and lifecycle campaigns.
• Work with Marketing Operations, Revenue Operations, and Customer Success Operations to improve segmentation, data quality, trigger detection, nurture, automation, attribution, and reporting.
• Build annual and quarterly customer marketing plans, manage budgets and resources, and lead cross-functional execution across Marketing, Sales, Customer Success, Product, and Operations.
• Establish dashboards and operating rhythms that connect lifecycle engagement to adoption, gross revenue retention, net revenue retention, renewal health, expansion pipeline, and influenced revenue.
• Lead a test-and-learn approach across programs by defining success metrics, analyzing performance, identifying optimization opportunities, and iterating on strategy, messaging, and execution to improve results over time.
• Present performance, insights, risks, and recommendations to marketing and cross-functional leadership, using data to prioritize improvements.

Skills

Marketing experience

Lifecycle marketing

Customer enablement

Analytics rigor

Cross-functional collaboration

Budget management

Project management

B2B SaaS knowledge

Cybersecurity domain knowledge

Job description

Horizon3 seeks a Sr. Customer Marketing Manager to guide the customer lifecycle from onboarding through renewal, driving scalable programs that turn customers into radical champions.

You will partner with Customer Success, Sales, Product Marketing, Product, Revenue Operations, and Marketing to translate insights into measurable campaigns and outcomes. The role combines strategy and hands-on execution, requiring a track record in lifecycle marketing, strong analytics, and cross-functional