Senior CTV/OTT Marketing Lead: Direct Buying & Programmatic

DCMN GmbH; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Flexible hours

Unlimited vacation

Equipment provided

Team events

Health dental vision insurance

401(k) match

Job summary

DCMN GmbH is seeking a (Senior) Digital Marketing Manager to drive cutting-edge CTV/OTT campaigns for a major US client, manage direct publisher partnerships and shape performance marketing strategies. You will collaborate with Berlin teams and internal Growth and Media Buying to optimize campaigns.

The role requires hands-on experience across direct IO and programmatic channels, strong data analytics, and the ability to present insights to clients.

Qualifications

• 4+ years of hands-on experience in Digital Marketing.
• 2+ years of hands-on experience with direct/IO buying in the US market.
• Strong experience with CTV/OTT campaigns and the main US players.
• Experience with Display placements in the CTV environment.
• Familiarity with performance CTV platforms and DSPs.

Responsibilities

• Own the campaign lifecycle for CTV/OTT, OLV and Display activations with premium US publishers.
• Manage direct/IO deals end to end: publisher negotiations, insertion orders, campaign set-up, delivery monitoring, optimization and reporting.
• Negotiate PMP and PG deals with publishers and SSPs, and activate them through DSPs.
• Develop strategies, media plans and forecasts with Growth and Media Buying teams.
• Communicate and present confidently to clients with strategies, data and recommendations.
• Collaborate with other Digital Marketing Managers to support campaign success.
• Stay ahead of industry trends by testing new tools, publishers and partners in the US CTV landscape.

Skills

Digital Marketing

Direct IO buying

CTV/OTT campaigns

Media planning

Data analytics

Tools

The Trade Desk

DV360

Amazon DSP

Job description

DCMN GmbH is seeking a (Senior) Digital Marketing Manager to drive cutting-edge CTV/OTT campaigns for a major US client, manage direct publisher partnerships and shape performance marketing strategies. You will collaborate with Berlin teams and internal Growth and Media Buying to optimize campaigns.

The role requires hands-on experience across direct IO and programmatic channels, strong data analytics, and the ability to present insights to clients.