Senior Programmatic Marketing Manager - CTV & Offline

Apollo.io; United States; À distance; USD 163 000 - 230 000; Plein temps

Avantages offerts par ce poste

Equity

401(k) plan

Paid holidays

Flex PTO

Parental leave

Wellbeing benefits

Résumé du poste

Apollo.io is seeking a Senior Programmatic Marketing Manager II in the United States. You will own the emerging direct and offline channel portfolio, including Connected TV, Performance Audio, OOH, and Direct Mail/Gifting.

Drive top-of-funnel brand awareness with rigorous performance marketing, partnering with Paid Acquisition and Creative to deliver measurable impact. You will design measurement frameworks, lead cross-functional efforts, and scale programs from scratch in a fast-moving

Qualifications

• 8+ years in performance or brand marketing at a high-growth B2B SaaS.
• Deep expertise in incrementality measurement and testing methods (geo holdouts, halo studies, matched market tests).
• Strong creative partnership skills and ability to brief and collaborate with design/video teams.

Responsabilités

• Own strategy, planning, and execution for Connected TV, Performance Audio, OOH, and Direct Mail/Gifting campaigns.
• Build and scale Apollo's audio program (programmatic audio, podcast sponsorships, direct partnerships).
• Design incrementality testing programs to quantify channel impact.
• Collaborate with Creative to ensure channel-specific, performance-oriented briefs and assets.
• Manage media buying relationships, vendor partnerships, and agency collaborations.
• Work with Marketing Analytics & Data Science to build measurement frameworks and reporting.

Connaissances

8+ years in performance/brand

Incrementality measurement

Geo holdout testing

Halo studies

Matched market experiments

Brand lift studies

Creative partnership

Programmatic CTV

Programmatic audio

Direct mail / gifting

ABM alignment

Cross-functional collaboration

Data-driven/analytical

Description du poste

Apollo.io is seeking a Senior Programmatic Marketing Manager II in the United States. You will own the emerging direct and offline channel portfolio, including Connected TV, Performance Audio, OOH, and Direct Mail/Gifting.

Drive top-of-funnel brand awareness with rigorous performance marketing, partnering with Paid Acquisition and Creative to deliver measurable impact. You will design measurement frameworks, lead cross-functional efforts, and scale programs from scratch in a fast-moving