Digital Marketing Manager - CTV/OTT, Direct Buying and Programmatic

DCMN; New York (NY); Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Flexible working hours

Remote-first setup

Unlimited vacation days

Equipment provided

Team & company events

401(k) match + health insurance

Job summary

DCMN is seeking a (Senior) Digital Marketing Manager to lead end-to-end CTV/OTT campaigns for a major US client, managing direct publisher partnerships and driving performance across channels. The role requires close collaboration with our Berlin-based teams to align on strategy and timing.

You will own the lifecycle of campaigns, negotiate IO and PMP deals, and optimize delivery with data-driven insights. English fluency and a US-based, remote-ready setup are required.

Qualifications

• Proven hands-on experience across direct, IO, and programmatic channels is essential.
• Experience negotiating publisher deals and managing IO campaigns in the US.
• Strong understanding of CTV/OTT campaigns, formats, KPIs, and reporting.

Responsibilities

• Own the campaign lifecycle for CTV/OTT, OLV and Display activations with premium US publishers.
• Manage direct/IO deals end to end: negotiations, IOs, setup, delivery, optimization, reporting.
• Negotiate PMP and PG deals with publishers and SSPs and activate them via DSPs.
• Develop media plans and forecasts with Growth and Media Buying teams.
• Present strategies and data-driven recommendations to clients.
• Collaborate with a team of Digital Marketing Managers to share knowledge.
• Stay ahead of US CTV landscape by testing new tools and partners.

Skills

Digital Marketing

Direct/IO Buying

CTV/OTT Campaigns

Programmatic Expertise

Publisher Negotiations

Data Analysis

Excel & Data Visualization

Client Facing

Team Collaboration

Independent Work

Tools

The Trade Desk

DV360

Amazon DSP

Google Data Studio

Excel

Job description

At DCMN, we are pioneers of Brandformance® marketing - blending creative brand-building with performance-driven video advertising to deliver measurable growth across channels like CTV, TV, online video, and social. With over 14 years of experience, headquartered in Berlin, Germany and operating globally, we empower digital-first brands and startups worldwide to break through the noise and dominate their markets with data-driven strategies.

Join us as a (Senior) Digital Marketing Manager and be the one who drives cutting-edge CTV/OTT campaigns for a major US client, manages direct partnerships with premium publishers, and shapes the future of performance marketing. If you are passionate about growth, collaboration, and continuous learning, this is where your expertise will thrive and make a real difference.

Proven hands-on experience across direct, IO, and programmatic channels is essential!

Please note:

This role is open to candidates based in the U.S. East Coast time zone (or nearby areas with similar working hours). We prioritize applicants who can maintain close collaboration with our Berlin-based teams, ensuring smooth communication, efficient teamwork, and strong alignment across time zones.

You will be working in:

English. Any additional language is a bonus.

How you will make an impact:

• You'll own the campaign lifecycle for CTV/OTT, OLV and Display activations with premium US publishers and platforms such as Fox/Tubi, Disney+/Hulu, Paramount/Pluto, Amazon Prime Video, Samsung and LG.
• Manage direct/IO deals end to end: publisher negotiations, insertion orders, campaign set-up, delivery monitoring, optimization and reporting.
• Negotiate PMP and PG deals with publishers and SSPs, and activate them through DSPs such as The Trade Desk and Amazon DSP
• Together with internal teams like Growth and Media Buying, you'll develop strategies, media plans and forecasts, with a strong focus on peak season planning and pacing.
• Communicate and present confidently to clients: strategies, report data and recommendations.
• You'll work together in a team of other Digital Marketing Managers, collaborating towards the success of the campaign and sharing knowledge.
• Stay ahead of industry trends by testing new tools, publishers and partners in the US CTV landscape.

Skills you need to be successful:

• 4+ years of hands-on experience in Digital Marketing, at an agency, DSP/ad tech platform, publisher or digital-first brand/start-up.
• 2+ years of hands-on experience with direct/IO buying in the US market, including negotiating and managing publisher deals, and solid knowledge of IO, PG and PMP buying methods.
• Strong experience with CTV/OTT campaigns and the main US players: how to buy, KPIs, different ad formats, benchmarks, and reporting.
• Experience with Display placements in the CTV environment (e.g. homescreen ads, pause ads, rotator ads) is a strong plus.
• Familiarity with performance CTV platforms, and hands-on experience with at least one major DSP (The Trade Desk, DV360 or Amazon DSP).
• Extensive experience in media planning and executing campaigns first-hand across multiple channels, including high-volume peak season campaigns.
• Data driven with analytical skills, confident with Excel and visualization tools like Google Data Studio .
• Ability to work independently, taking ownership of campaigns and deliverables with minimal supervision, while proactively troubleshooting issues and driving solutions.
• Strong client facing and presentation skills.
• Understanding of attribution and tracking methods in the CTV/OTT space, including campaign measurement tools and their limitations.

What we offer:

• Enjoy our flexible working hours & remote-first setup for this US based role, with close collaboration with our international teams.
• We offer unlimited vacation days: reset, pursue your interests and spend quality time with your loved ones.
• We provide you with equipment to work from wherever you prefer, which is available for personal use too.
• We organize team & company events and bring everyone together to celebrate successes.
• Full health, dental, and vision insurance coverage, plus retirement savings support through a 401(k) match.

Don't worry if you don't meet every single requirement. We believe potential and passion matter just as much. Think of the rest as opportunities to learn and grow with us!

DCMN is an equal opportunity employer (EEO) and committed to hiring talented and qualified individuals with diverse backgrounds. We believe that the celebration of diversity, unique backgrounds, qualities, and cultures enrich the learning and productivity within our business, and encourage that this is always the case.