Senior TV/OTT Media Buyer - ROI & Performance Expert

Grayson HR; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Grayson HR in the United States seeks a senior, hands-on TV & Video Media Buyer who can own execution, optimize performance, and expand efforts into OTT/streaming. You will oversee trafficking, reporting, and ensure campaigns deliver ROI across local, national, and digital platforms.

Responsibilities include developing launch strategy for FAST/CTV, auditing current TV mix, negotiating with stations and vendors, and collaborating with creative and analytics teams to improve attribution and pacing.

Qualifications

• 5+ years of hands-on local and national TV media buying
• Direct experience in OTT/CTV/streaming acquisition
• Bachelor’s Degree in Marketing, Advertising, or related field preferred

Responsibilities

• Plan, buy, and optimize TV and OTT/CTV campaigns
• Monitor performance based on response metrics and ROI
• Negotiate rates and premium placements
• Oversee trafficking, reporting, and delivery monitoring
• Collaborate with creative and analytics teams

Skills

Media buying

Negotiation

Campaign optimization

Analytics

Team leadership

Education

Bachelor's Degree in Marketing/Advertising

Tools

Excel

Dashboard reporting

DV360

Job description

Grayson HR in the United States seeks a senior, hands-on TV & Video Media Buyer who can own execution, optimize performance, and expand efforts into OTT/streaming. You will oversee trafficking, reporting, and ensure campaigns deliver ROI across local, national, and digital platforms.

Responsibilities include developing launch strategy for FAST/CTV, auditing current TV mix, negotiating with stations and vendors, and collaborating with creative and analytics teams to improve attribution and pacing.