Digital Marketing Manager - CTV/OTT, Direct Buying and Programmatic

DCMN GmbH; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Flexible hours

Unlimited vacation

Equipment provided

Team events

Health dental vision insurance

401(k) match

Job summary

DCMN GmbH is seeking a (Senior) Digital Marketing Manager to drive cutting-edge CTV/OTT campaigns for a major US client, manage direct publisher partnerships and shape performance marketing strategies. You will collaborate with Berlin teams and internal Growth and Media Buying to optimize campaigns.

The role requires hands-on experience across direct IO and programmatic channels, strong data analytics, and the ability to present insights to clients.

Qualifications

• 4+ years of hands-on experience in Digital Marketing.
• 2+ years of hands-on experience with direct/IO buying in the US market.
• Strong experience with CTV/OTT campaigns and the main US players.
• Experience with Display placements in the CTV environment.
• Familiarity with performance CTV platforms and DSPs.

Responsibilities

• Own the campaign lifecycle for CTV/OTT, OLV and Display activations with premium US publishers.
• Manage direct/IO deals end to end: publisher negotiations, insertion orders, campaign set-up, delivery monitoring, optimization and reporting.
• Negotiate PMP and PG deals with publishers and SSPs, and activate them through DSPs.
• Develop strategies, media plans and forecasts with Growth and Media Buying teams.
• Communicate and present confidently to clients with strategies, data and recommendations.
• Collaborate with other Digital Marketing Managers to support campaign success.
• Stay ahead of industry trends by testing new tools, publishers and partners in the US CTV landscape.

Skills

Digital Marketing

Direct IO buying

CTV/OTT campaigns

Media planning

Data analytics

Tools

The Trade Desk

DV360

Amazon DSP

Job description

At DCMN, we are pioneers of Brandformance® marketing - blending creative brand-building with performance-driven video advertising to deliver measurable growth across channels like CTV, TV, online video, and social. With over 14 years of experience, headquartered in Berlin, Germany and operating globally, we empower digital-first brands and startups worldwide to break through the noise and dominate their markets with data-driven strategies.

Join us as a (Senior) Digital Marketing Manager

and be the one who drives cutting-edge CTV/OTT campaigns for a major US client, manages direct partnerships with premium publishers and shapes the future of performance marketing. If you are passionate about growth, collaboration, and continuous learning, this is where your expertise will thrive and make a real difference.

Proven hands-on experience across direct, IO, and programmatic channels is essential!

Please note: This role is open to candidates based in the U.S. Eastern Time zone . As our legal entity is in New York, we can currently only hire people who live in New York or in nearby areas where cross‑state employment is possible (for example, parts of New Jersey and Connecticut). We prioritize applicants who can work closely with our Berlin-based teams to ensure smooth communication and strong time-zone alignment.

You will be working in:

English. Any additional language is a bonus.

How you will make an impact:

• You’ll own the campaign lifecycle for CTV/OTT, OLV and Display activations with premium US publishers and platforms such as Fox/Tubi, Disney+/Hulu, Paramount/Pluto, Amazon Prime Video, Samsung and LG.
• Manage direct/IO deals end to end: publisher negotiations, insertion orders, campaign set-up, delivery monitoring, optimization and reporting.
• Negotiate PMP and PG deals with publishers and SSPs, and activate them through DSPs such as The Trade Desk and Amazon DSP
• Together with internal teams like Growth and Media Buying, you’ll develop strategies, media plans and forecasts, with a strong focus on peak season planning and pacing.
• Communicate and present confidently to clients: strategies, report data and recommendations.
• You’ll work together in a team of other Digital Marketing Managers, collaborating towards the success of the campaign and sharing knowledge.
• Stay ahead of industry trends by testing new tools, publishers and partners in the US CTV landscape.

Skills you need to be successful:

• 4+ years of hands-on experience in Digital Marketing, at an agency, DSP/ad tech platform, publisher or digital-first brand/start-up.
• 2+ years of hands-on experience with direct/IO buying in the US market, including negotiating and managing publisher deals, and solid knowledge of IO, PG and PMP buying methods.
• Strong experience with CTV/OTT campaigns and the main US players: how to buy, KPIs, different ad formats, benchmarks, and reporting.
• Experience with Display placements in the CTV environment (e.g., homescreen ads, pause ads, rotator ads) is a strong plus.
• Familiarity with performance CTV platforms, and hands-on experience with at least one major DSP (The Trade Desk, DV360 or Amazon DSP).
• Extensive experience in media planning and executing campaigns first‑hand across multiple channels, including high-volume peak season campaigns.
• Data driven with analytical skills, confident with Excel and visualization tools like Google Data Studio .
• Ability to work independently, taking ownership of campaigns and deliverables with minimal supervision, while proactively troubleshooting issues and driving solutions.
• Strong client facing and presentation skills.
• Understanding of attribution and tracking methods in the CTV/OTT space, including campaign measurement tools and their limitations.

What we offer:

• Enjoy our flexible working hours & remote-first setup for this US based role, with close collaboration with our international teams.
• We offer unlimited vacation days: reset, pursue your interests and spend quality time with your loved ones.
• We provide you with equipment to work from wherever you prefer, which is available for personal use too.
• We organize team & company events and bring everyone together to celebrate successes.
• Full health, dental, and vision insurance coverage, plus retirement savings support through a 401(k) match.

DCMN is an equal opportunity employer (EEO) and committed to hiring talented and qualified individuals with diverse backgrounds. We believe that the celebration of diversity, unique backgrounds, qualities, and cultures enrich the learning and productivity within our business, and encourage that this is always the case.