Manager, Cross-Channel Planning

Interpublic; New York (NY); Hybrid; USD 50,000 - 95,000; Full time

Job summary

Interpublic in New York, NY seeks a Manager of Cross-Channel Planning to lead data-driven, culturally aware strategies. You will collaborate across media planning and creative teams to unite paid, owned and earned efforts and deliver integrated plans for diverse audiences.

The role emphasizes insights-driven storytelling, stakeholder management, and partnership with clients to drive impactful campaigns. Hybrid work in NYC is available with an in-office schedule.

Qualifications

• Experience turning data into actionable insights for client goals.
• Ability to translate insights into big ideas and media plans.
• Experience working across paid, owned, and earned media for holistic campaigns.

Responsibilities

• Dig into quantitative and qualitative data to pull insights impacting client goals.
• Participate in integrated planning across internal and cross-agency teams.
• Support planners and partners in audience definitions, culture, and personalization.
• Inspire teams with creative media use to bring ideas to life.

Skills

Analytical

Pattern recognition

Cultural nuances

Cross-team collaboration

Clear written and verbal communication

Tools

Comms planning tools

Job description

## Manager, Cross-Channel PlanningApply: Hybrid: New York, New York, United States of America: Full time: Posted Today: R16906**Agency:**Omnicom Media **Job Function:**Media **Job Subfunction:**Media Planning and Buying**Job Description:****Responsibilities**- Be ready to dig into the bevy of quant and qual data available to you — and most importantly, be able to pull out insights that can impact our clients’ goals- Participate in the integrated planning process both internally and cross-agency- Support media planners, creative agencies, and all marketing disciplines in understanding of audience definitions, strategies, cultural nuances, and personalization- Inspire internal teams, clients, and external teams with how media can be used creatively to bring ideas to life **Qualifications**- A proven record of accomplishment of implementing holistic communications planning strategies- Demonstrated examples of the implementation of key insights into the formulation of big ideas and communications strategy- Experience with the integration of creative, paid and earned media, CRM, website content and local activations toward a singular strategic communications approach- Record of accomplishment of successful and productive relationship management with agency partners- 8+ years of comms planning, brand planning, or account planning experience - Experience developing strategies to reach Multicultural audiences a plus **Knowledge / Expertise**:- Keen understanding of human behavior and a command of the ever-evolving communications ecosystem- Thorough knowledge of the principles of advertising, marketing, and media. Basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism- Thorough knowledge of the dynamics of media, how each media element performs alone, how they perform together and how they are constantly changing- Experience with marketing to multicultural audiences- Passion for culture, trends, and motivations in consumer behavior **Skills / Abilities:**- Analytical and Intellectually Curious- Adept at observing patterns, societal shifts, and cultural nuances- Open and interested in absorbing new information, letting curiosity be a strong motive- Ability to collaborate across agency teams- Genuine enthusiasm for marketing communications and for breaking new ground.- Thorough knowledge of the principles of marketing and advertising, mastery of comms planning resources and tools, and an understanding of media concepts, creative development, measurement, and budget requirements- Ability to use alternative approaches to solve marketing challenges- Ability to think in a non-linear fashion- Verbal and Written Communications Skills- Ability to write clearly and concisely and present orally in an articulate and confident manner $50k - $95K*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice **For US Job Seekers:** *It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.*