Senior CRO Strategist: Growth & Landing Page Optimization

CapsLock; United States; Remote; USD 78,000 - 134,000; Full time

Job summary

CapsLock is a dynamic marketing company seeking a Senior Marketing Strategist to blend strategic thinking with creative optimization. You will drive growth by building new funnels, researching markets, and generating CRO hypotheses.

You will collaborate with Creative, Media Buying, Analytics, and IT teams to run A/B tests, analyze results, and scale winning strategies across clients in Home Improvement, Health, Legal, and Insurance sectors.

Qualifications

• 5+ years in Performance Marketing, CRO, or Growth Marketing.
• Strong understanding of funnels and landing page optimization.
• Experience planning and evaluating A/B tests.
• Ability to interpret marketing data and drive decisions.
• Excellent English communication and cross-functional collaboration.

Responsibilities

• Research markets, audiences, and competitors for clients.
• Develop landing page concepts and marketing funnels.
• Generate and document CRO hypotheses.
• Plan and manage A/B testing roadmaps across clients.
• Analyze landing page performance and identify opportunities.
• Collaborate with Copywriters, Designers, Video Producers, IT, and Media Buyers.
• Translate campaign data into actionable insights.
• Scale winning strategies across similar clients.
• Maintain CRO knowledge base and testing library.
• Research new trends and customer acquisition strategies.
• Ensure timely delivery and quality standards.
• Present optimization plans to stakeholders.

Skills

Performance Marketing

CRO

Digital Marketing

Growth Marketing

AI tools for marketing

Tools

GA4

Tableau

Microsoft Clarity

Hotjar

Job description

CapsLock is a dynamic marketing company seeking a Senior Marketing Strategist to blend strategic thinking with creative optimization. You will drive growth by building new funnels, researching markets, and generating CRO hypotheses.

You will collaborate with Creative, Media Buying, Analytics, and IT teams to run A/B tests, analyze results, and scale winning strategies across clients in Home Improvement, Health, Legal, and Insurance sectors.