CRO Strategy Lead: Experimentation & Personalization

NU National University; California (MO); Hybrid; USD 78,000 - 106,000; Full time

Job summary

National University is seeking a Senior Manager, Experimentation & Optimization to lead CRO, A/B testing, and personalization across the NU website and digital experiences. You will own the experimentation roadmap, identify opportunities from analytics and UX research, design tests, ensure QA, and drive measurable improvements in inquiry, application, and enrollment conversion.

This remote-enabled role requires 7+ years in CRO, solid experience with optimization platforms (Adobe Target,

Qualifications

• Bachelor’s degree in marketing, analytics, statistics, or related field.
• 7+ years in CRO, experimentation, or digital optimization.
• Experience with A/B testing platforms and personalization tools.

Responsibilities

• Own the CRO roadmap and experimentation lifecycle for NU’s web experiences.
• Identify opportunities from analytics, UX research, and funnel diagnostics.
• Lead planning, design, QA, and rollout of experiments with KPI ownership.
• Collaborate with Marketing, Enrollment, and Digital Analytics for personalization.

Skills

CRO strategy

A/B testing

Personalization

Analytics

SQL

Executive reporting

Education

Bachelor's degree in marketing, analytics, or related field

Master's degree preferred

Tools

Adobe Target

Optimizely

VWO

Adobe Analytics

GA4

FullStory

Job description

National University is seeking a Senior Manager, Experimentation & Optimization to lead CRO, A/B testing, and personalization across the NU website and digital experiences. You will own the experimentation roadmap, identify opportunities from analytics and UX research, design tests, ensure QA, and drive measurable improvements in inquiry, application, and enrollment conversion.

This remote-enabled role requires 7+ years in CRO, solid experience with optimization platforms (Adobe Target,