Senior CRM Promotions Strategist

Hertz

Georgia

On-site

USD 77,000 - 94,000

Full time

14 days+

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Benefits offered by this job

40% off Hertz rentals

Paid Time Off

Medical, Dental & Vision

401(k) employer matching

Parental Leave & Adoption

Employee Assistance Program

Educational Reimbursement & Discounts

Discounts - Theme Park, Gym, etc.

Job summary

Hertz seeks a Senior CRM Analyst to drive planning, analysis, and continuous improvement of promotional CRM communications across Hertz, Dollar, and Thrifty. You will own the campaign calendar, translate priorities into briefs, and partner with cross-functional teams to optimize engagement and incremental revenue.

The role emphasizes strategic contribution without owning platform builds; collaboration with CRM Operations is essential.

Qualifications

Bachelor's degree in marketing, business, or related field required.
Minimum 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy.
Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging.
Strong analytical skills to turn performance data into actionable recommendations.
Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement.
Strong project-management and communication skills for managing multiple campaigns and partners.
Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms preferred.

Responsibilities

Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity.
Develop campaign briefs that define objective, audience, offer, content requirements, channel plan, timing, and success measures.
Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate priorities into executable campaigns.
Recommend audience, offer, content, cadence, and channel strategies using performance, behavior, and market insights.
Review performance of email, SMS, push, and in‑app campaigns; identify trends and actions to improve future sends.
Build and maintain a test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix.
Define test measurement with Analytics and communicate results, learnings, and recommendations.
Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences.
Maintain documentation of campaign requirements, decisions, learnings, and calendar changes.
Raise risks through the CRM governance process and escalate as needed.
Deliver the promotional calendar on time and aligned to priorities.
Track engagement and revenue results from Promotional Emails.
Improve conversion, revenue, engagement, and incremental performance.
Maintain strong test velocity and actionable learnings.
Create clear campaign requirements to reduce rework and late changes.
Manage contact cadence and customer experience; ensure emails are sent on time and QA'd.