Sr. CRM Analyst (Strategy & Performance)

Hertz; Georgia; On-site; USD 77,000 - 94,000; Full time

Benefits offered by this job

40% off Hertz rentals

Paid Time Off

Medical, Dental & Vision

401(k) employer matching

Parental Leave & Adoption

Employee Assistance Program

Educational Reimbursement & Discounts

Discounts - Theme Park, Gym, etc.

Job summary

Hertz seeks a Senior CRM Analyst to drive planning, analysis, and continuous improvement of promotional CRM communications across Hertz, Dollar, and Thrifty. You will own the campaign calendar, translate priorities into briefs, and partner with cross-functional teams to optimize engagement and incremental revenue.

The role emphasizes strategic contribution without owning platform builds; collaboration with CRM Operations is essential.

Qualifications

• Bachelor's degree in marketing, business, or related field required.
• Minimum 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy.
• Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging.
• Strong analytical skills to turn performance data into actionable recommendations.
• Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement.
• Strong project-management and communication skills for managing multiple campaigns and partners.
• Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms preferred.

Responsibilities

• Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity.
• Develop campaign briefs that define objective, audience, offer, content requirements, channel plan, timing, and success measures.
• Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate priorities into executable campaigns.
• Recommend audience, offer, content, cadence, and channel strategies using performance, behavior, and market insights.
• Review performance of email, SMS, push, and in‑app campaigns; identify trends and actions to improve future sends.
• Build and maintain a test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix.
• Define test measurement with Analytics and communicate results, learnings, and recommendations.
• Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences.
• Maintain documentation of campaign requirements, decisions, learnings, and calendar changes.
• Raise risks through the CRM governance process and escalate as needed.
• Deliver the promotional calendar on time and aligned to priorities.
• Track engagement and revenue results from Promotional Emails.
• Improve conversion, revenue, engagement, and incremental performance.
• Maintain strong test velocity and actionable learnings.
• Create clear campaign requirements to reduce rework and late changes.
• Manage contact cadence and customer experience; ensure emails are sent on time and QA'd.

Skills

Analytical skills

Segmentation

A/B testing

Personalization

Campaign measurement

Education

Bachelor's degree in marketing, business, or related field

Tools

Adobe Journey Optimizer

Adobe Campaign

Salesforce Marketing Cloud

Braze

Knack

Job description

The Senior CRM Analyst, Promotional Strategy and Performance, drives the planning, performance analysis, and continuous improvement of recurring promotional CRM communications across Hertz, Dollar, and Thrifty. The role manages the promotional CRM calendar, turns commercial priorities into clear campaign requirements, and uses customer and campaign insights to improve engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.

This is a strategic individual-contributor role. It does not own platform builds, deployment, or technical QA; those responsibilities sit with CRM Operations.

This position starts at $85,000 commensurate of experience.

What You'll Do:

• Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity
• Develop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures
• Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns
• Recommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights
• Review performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends
• Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
• Work with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations
• Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
• Maintain clear documentation of campaign requirements, decisions, learnings, and calendar changes
• Raise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process
• Promotional calendar delivered on time and aligned to approved business priorities
• Promotional Email's engagement and revenue results
• Improvement in conversion, revenue, engagement, and incremental performance
• Strong test velocity and documented, actionable learnings
• Clear campaign requirements that reduce rework and late changes
• Effective management of contact cadence and customer experience
• Emails sent on time and QA'd

What We're Looking For:

• Bachelor's degree in marketing, business, or related field required
• Minimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy required
• Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging
• Strong analytical skills with the ability to turn performance data into clear recommendations
• Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement
• Strong project-management and communication skills, including the ability to manage multiple campaigns and cross-functional partners
• Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms is preferred

What You'll Get:

• Up to 40% off the base rate of any standard Hertz Rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts -Theme Park Tickets, Gym Discounts & more