Senior CRM Campaigns Lead - Multi-Channel Growth & Insights

Hertz; Atlanta (GA); Hybrid; USD 77,000 - 94,000; Full time

Benefits offered by this job

Discounts on Hertz rentals

Paid Time Off

Healthcare options

401(k) employer matching

Parental Leave

Job summary

Hertz seeks a Senior CRM Analyst, Promotional Strategy and Performance, to own planning, performance analysis, and continuous improvement of promotional CRM communications across Hertz, Dollar, and Thrifty.

You will manage the promotional calendar, translate business priorities into campaign requirements, and use insights to boost engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• Minimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy.

Responsibilities

• Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity.
• Develop campaign briefs that define objectives, audience, offer, key message, content requirements, channel plan, timing, and success measures
• Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate priorities into executable campaigns
• Recommend audience, offer, content, cadence, and channel strategies using campaign performance and market insights
• Review performance of promotional email, SMS, push, and in-app campaigns; identify trends and actions to improve future sends
• Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
• Define test measurement with Analytics to communicate results, learnings, and recommendations
• Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
• Maintain documentation of campaign requirements, decisions, learnings, and calendar changes
• Raise risks through CRM governance process
• Promotional calendar delivered on time and aligned to priorities
• Promotional Email engagement and revenue results
• Improvement in conversion, revenue, engagement, and incremental performance
• Strong test velocity and actionable learnings
• Clear campaign requirements that reduce rework and late changes
• Effective management of contact cadence and customer experience
• Emails sent on time and QA’d

Skills

CRM strategy

Email marketing

Multi-channel marketing

Data analysis

A/B testing

Segmentation

Project management

Campaign measurement

Communication

Education

Bachelor’s degree in marketing, business, or related field

Tools

Adobe Journey Optimizer

Adobe Campaign

Salesforce Marketing Cloud

Braze

Knack

Job description

Hertz seeks a Senior CRM Analyst, Promotional Strategy and Performance, to own planning, performance analysis, and continuous improvement of promotional CRM communications across Hertz, Dollar, and Thrifty.

You will manage the promotional calendar, translate business priorities into campaign requirements, and use insights to boost engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.