Sr Director Marketing - Hertz Car Sales

Hertz; Atlanta (GA); On-site; USD 195,000; Full time

Benefits offered by this job

Up to 40% off standard Hertz Rental

Paid Time Off

Retirement programs, including 401(k)

Paid Parental Leave & Adoption Assistance

Employee Assistance Program

Educational Reimbursement & Discounts

Voluntary Insurance Programs – Pet, Legal/Identity Theft

Perks & Discounts – Theme Park Tickets, Gym Discounts

Job summary

A leading car sales company in Atlanta is seeking a Senior Director of Marketing to transform how consumers buy vehicles. This role involves overseeing integrated marketing, growth strategies, and customer relationship management to enhance performance and brand identity. The ideal candidate will have over 12 years of progressive experience in marketing leadership, alongside a strong analytical skill set and a passion for storytelling. Competitive compensation and a robust benefits package are provided.

Qualifications

• 12+ years of progressive marketing experience with leadership in digital, CRM, and brand.
• Proven ability to lead large, multidisciplinary teams.
• Experience in managing agency relationships and marketing budgets.

Responsibilities

• Lead and unify strategy across multiple marketing functions.
• Translate business goals into effective marketing plans.
• Develop and mentor a team of direct reports.

Skills

Digital marketing strategies

CRM expertise

Creative storytelling

Analytical skills

Leadership

Education

Bachelor's degree in Marketing, Business, or Communications

MBA

Tools

Marketing automation tools

Analytics platforms

Job description

Hertz Car Sales is transforming how consumers buy used vehicles — offering confidence, quality, and convenience backed by one of the world's most trusted mobility brands. As part of this evolution, we’re seeking a Senior Director, Marketing to lead the strategy, integration, and performance of all marketing functions supporting the Hertz Car Sales business.

Starting salary is $195K; commensurate with experience.

A Day in Life

This executive will oversee three direct reports overseeing the following core functions:

• Integrated Marketing Programs: Leading brand strategy, creative development, content, organic social and influencer programs.
• Growth Marketing & Analytics: Driving digital and direct-to-consumer acquisition, performance, marketing, and measurement.
• Customer Lifecycle & CRM: Building personalized, data-driven communication programs that nurture leads, accelerate purchase, and strengthen loyalty

What You’ll Do

The ideal candidate will be both a visionary and strategic architect while also being a hands‑on, operational leader. They’ll be capable of aligning creative storytelling, performance marketing, and data‑driven insights into a unified growth engine. Reporting directly to the Chief Commercial Officer for Hertz Car Sales, this role will play a pivotal part in defining and scaling how Hertz competes in the used car marketplace.

Scope of Responsibilities Include

• Lead and unify strategy across Growth Marketing, CRM, and Brand/Creative to deliver consistent, high‑performing marketing programs.
• Translate business goals into integrated marketing plans that drive awareness, traffic, lead generation, and sales conversion.
• Manage, mentor, and develop three direct reports (Director of Growth Marketing, Director of Marketing Programs, and Sr. Manager of CRM & Lifecycle), fostering collaboration and excellence across the team and cross‑functionally with Operations, Product, Communications, and Hertz Brand and Rental Car Marketing.
• Serve as the connective tissue between marketing, retail operations, analytics, and technology to ensure alignment and transparency of results.
• Guide paid media, SEM, SEO, paid social, display, CTV, and affiliate marketing strategies to drive efficiency and profitable demand.
• Accelerate advance measurement capabilities building a robust test‑and‑learn framework, attribution modeling, and channel‑level ROI reporting.
• Forecast and track performance against key metrics (traffic, leads, conversion, revenue, profit), leveraging support from Analytics and Finance.
• Champion innovation in digital channels, AI search, and performance optimization.
• Oversee customer journey mapping, segmentation, and data‑driven communication programs that improve lead nurture and customer retention.
• Ensure the use of CRM and marketing automation tools to deliver personalized, timely messaging across email, SMS, and app channels.
• Integrate rental and sales customer data to enable cross‑brand engagement and audience enrichment.
• Collaborate with creative and analytics teams to test and optimize lifecycle content and offers.
• Lead the evolution of the Hertz Car Sales brand and ensure a consistent voice and identity across all touchpoints.
• Oversee creative development, campaign planning, and cross‑channel execution for national and local marketing initiatives.
• Drive organic social strategy and influencer partnerships that authentically extend brand reach and engagement.
• Manage agency and production partnerships, ensuring on‑time delivery, fully optimized paid media efforts, and brand‑right creative excellence.
• Define success metrics for marketing performance across all disciplines and channels.
• Establish dashboards and reporting cadences for leadership visibility.
• Present performance results, insights, and optimization plans to executive stakeholders regularly.

What We’re Looking For

• 12+ years of progressive marketing experience with leadership in digital, CRM, and brand.
• Proven ability to lead large, multidisciplinary teams and integrate performance and brand marketing into cohesive strategies.
• Deep expertise in digital media, analytics, marketing automation, and creative strategy.
• Experience managing agency relationships and large‑scale marketing budgets.
• Strategic thinker with strong analytical rigor and creative sensibility.
• Skilled at influencing cross‑functional leaders and presenting to executive audiences.
• Prior experience in automotive, retail, or other high‑consideration purchase categories a plus.
• Bachelor's degree in Marketing, Business, or Communications required; MBA preferred.
• A passion for crafting high‑impact brand stories that inspire customer trust and loyalty.
• Ability to translate strategy into creative programs that perform across channels.
• Curiosity about emerging media, culture, and content formats.
• A collaborative leadership style that inspires teams and partners to do their best work.
• A humble, growth‑minded approach that contributes to Hertz Car Sales' mission of reinventing the used‑car buying experience.

What You’ll Get

• Up to 40% off the base rate of any standard Hertz Rental.
• Paid Time Off.
• Retirement programs, including 401(k) employer matching.
• Paid Parental Leave & Adoption Assistance.
• Employee Assistance Program for employees & family.
• Educational Reimbursement & Discounts.
• Voluntary Insurance Programs – Pet, Legal/Identity Theft, Critical Illness.
• Perks & Discounts – Theme Park Tickets, Gym Discounts & more.