Dir Strategic Optimization

Hertz; Estero (FL); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Hertz is seeking a Director of Strategic Optimization to lead cross-channel revenue management initiatives and partner with Sales, Marketing, Product, and CX. The role focuses on optimizing brand portfolio performance, integrating RM insights into decision-making, and expanding revenue streams through data-driven strategies.

Hybrid work arrangement requires regular office presence with occasional remote work.

Qualifications

• Bachelor’s degree in business intelligence, project management, business analytics or related field and 5 years of experience as a Director, Strategic Optimization or related, performing commercial revenue management or logistics.
• Experience driving initiatives across product, marketing, sales, leveraging KPIs as indicators of success, including price elasticity.
• Experience testing statistical analysis from regression to A/B testing;
• Experience using machine learning methodologies to optimize pricing experience.
• Experience using a project charter tool (MS Project, Asana, Jira) for commercial development.
• Experience conducting analyses and using Tableau and SQL to drive business decisions.
• Experience performing automation of analytical processes using Python.

Responsibilities

• Oversee the development and execution of strategies to manage and grow the brand portfolio and drive engagement and long-term growth.
• Ensure seamless integration of revenue management insights into business decision-making using data-driven strategies.
• Lead development of new revenue streams and optimize revenue generation with demand-aligned launches.
• Leverage gamification, product bundling, cross-selling, up-selling, and expansion to grow customer base and .com traffic.
• Ideate and implement promotional strategies to grow the membership base and maximize Revenue per Use (RPU).
• Define initiative owners and ensure a steady information flow to stakeholders.
• Serve as the connector between RM, Sales, Marketing, Product, and CX for alignment and optimization.
• Hybrid role requiring regular office presence with optional work-from-home as needed.

Skills

Business analytics

KPIs & elasticity

Python

Tableau

SQL

Machine learning

Project management

Education

Bachelor’s degree in business analytics/related field

Master’s degree (or foreign equivalent)

Tools

MS Project

Asana

Jira

Tableau

SQL

Python

Job description

JOB DESCRIPTION

The Director, Strategic Optimization will be responsible for leading the Cross-Channel Optimization strategy for Revenue Management (RM), collaborating with the commercial team to enhance the approach, while centralizing RM as a core pillar within the organization’s strategy by influencing decisions, quantifying revenue and EBITDA impact, and assessing scope and resource needs before pursuing initiatives.

What You’ll Do

• Oversee the development and execution of strategies to manage and grow the company’s brand portfolio, including analyzing market trends, identifying target audiences, and positioning the brands to drive engagement, customer loyalty, and long-term growth.
• Ensures the seamless integration of innovative revenue management insights into business decision-making employing data driven strategies.
• Lead the development of new revenue streams and recommend the best course of action to market, optimizing revenue generation in alignment with demand, while establishing control versus experimental soft launches before broad expansion.
• Leverage strategies such as gamification, product bundling, cross-selling, up-selling, and product expansion to drive sustained growth in the customer base, enhance engagement, and significantly boost .com traffic over the long term.
• Ideate and implement new promotional strategies focused on growing the membership base, enhancing brand awareness, and ultimately maximizing Revenue per Use (RPU).
• Responsible for defining initiative owners, sharing relevant information with key stakeholders, and ensuring a consistent feedback loop.
• Serve as the key connector between Revenue Management (RM), Sales, Marketing, Product, and Customer Experience teams in planning for short, medium, and long-term strategies of alignment and optimization.
• This is a hybrid position; the employee must report to the office regularly, but may be able to work from home on an as-needed basis.

What We’re Looking For

• A bachelor’s degree (or foreign equivalent) in business intelligence, project management, business analytics or related field and 5 years of experience as a Director, Strategic Optimization or related, performing commercial revenue management or logistics. In the alternative, Hertz will accept a Master’s degree (or foreign equivalent) and 3 years of experience.
• Experience driving business initiatives and ensuring seamless execution across stakeholders (product, marketing, sales, etc.), leveraging KPIs as indicators of success, including price elasticity.
• Experience testing statistical analysis, from regression to A/B testing;
• Experience using machine learning methodologies to optimize the pricing experience.
• Experience using a project charter tool, including MS Project, Asana, or Jira, for commercial development.
• Experience conducting analyses, developing measurement plans, and leveraging data to drive business decisions using Tableau and SQL.
• Experience performing automation of analytical processes using Python.

About Us

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

US EEO STATEMENT

At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.

Individuals are encouraged to apply for positions because of the characteristics that make them unique.

EOE, including disability/veteran