Senior CRM & Personalization Strategist

SuperMom's LLC; Irving (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

7-Eleven is seeking a Senior CRM and Personalization Specialist to lead customer engagement initiatives in Irving, TX. This full-time role focuses on driving retention and lifetime value through proactive CRM program leadership and cross-functional collaboration.

Responsibilities include owning CRM campaigns (email, SMS, push) and leveraging data to optimize performance. Candidates should bring 5+ years in CRM or lifecycle marketing and a customer-centric mindset.

Qualifications

• Bachelor's degree in marketing, Business, Data Analytics, or a related field.
• 5+ years of CRM, lifecycle marketing, or related fields.
• Proactive self-starter who drives initiatives forward with minimal oversight.
• Strong problem-solving skills and ability to navigate ambiguity.
• Excellent project management and multi-initiative handling.
• Strong communication and collaboration across teams.
• Experience in retail, e-commerce, or subscription-based models.
• Data-driven with KPI insights to inform decisions.

Responsibilities

• Lead CRM and Personalization projects from initiation to completion, ensuring timely, accurate execution.
• Oversee the development and deployment of CRM campaigns across email, SMS, and other channels.
• Tackle challenges with a solution-oriented mindset and cross-functional collaboration.
• Identify inefficiencies in CRM operations and implement scalability improvements.
• Monitor CRM KPIs and provide data-backed optimization recommendations.

Skills

CRM strategy

Lifecycle marketing

Proactive ownership

Problem solving

Project management

Cross-functional collaboration

Retail/e-commerce experience

Data-driven decision making

Education

Bachelor's degree in marketing/Business/Data Analytics

Job description

7-Eleven is seeking a Senior CRM and Personalization Specialist to lead customer engagement initiatives in Irving, TX. This full-time role focuses on driving retention and lifetime value through proactive CRM program leadership and cross-functional collaboration.

Responsibilities include owning CRM campaigns (email, SMS, push) and leveraging data to optimize performance. Candidates should bring 5+ years in CRM or lifecycle marketing and a customer-centric mindset.