Senior Manager, CRM & Personalization Strategy

7-Eleven, Inc; Irving (TX); On-site; USD 150,000 - 190,000; Full time

Job summary

7-Eleven, Inc. is seeking a Senior Manager of CRM and Personalization Strategy to lead data-driven CRM programs that boost engagement, loyalty and basket size. The role oversees a team delivering personalized journeys across email, SMS, push, and in-app channels.

You will collaborate with marketing, merchandising, digital, delivery and IT to align CRM initiatives, define KPI-driven campaigns, and optimize marketing automation. Leadership and strategic vision are essential.

Qualifications

• Bachelor’s degree in marketing, business administration, or related field.
• 8+ years of B2C growth experience with CRM strategy, marketing automation, and personalization.
• Experience with Salesforce Marketing Cloud Engagement and Personalization preferred.

Responsibilities

• Develop and implement CRM strategies to increase engagement, retention, and lifetime value.
• Lead personalized customer journeys across email, SMS, push, and in-app messaging.
• Use data and segmentation to tailor communications and offers.
• Collaborate with marketing, merchandising, digital, delivery and IT to drive CRM initiatives.
• Define KPIs and metrics to measure CRM effectiveness.
• Lead development and optimization of marketing automation workflows.
• Stay informed on CRM, personalization, and AI trends.
• Manage a team including Marketing Cloud developers and data analysts, providing mentorship.

Skills

CRM strategy

Marketing automation

Personalization

Team leadership

Data-driven decision making

Education

Bachelor's degree in marketing or related field

Master's degree preferred

Tools

Salesforce Marketing Cloud Engagement

Job description

7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world.We revolutionize convenience, restaurants and fuel through cutting edge innovation - working hard to be the customer's first choice. 7-Eleven empowers our employees to 'activate awesome' and make a meaningful impact in their stores and communities every day.If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.

JOB SUMMARY:

The Senior Manager of CRM and Personalization Strategy is a leadership role responsible for developing and executing comprehensive CRM strategies to enhance customer engagement, retention, and loyalty. This role will lead a team in developing and leveraging data-driven insights to drive personalized experiences across various customer touch points. The accountable outcomes include increases in loyalty customer store trips, basket size, fuel trips, and delivery orders.

Responsibilities include:

• Develop and implement CRM strategies to increase customer engagement, retention, and lifetime value.
• Lead the development of personalized customer journeys across multiple channels including email, SMS, push notifications and in-app messaging.
• Utilize data analytics and segmentation techniques to identify customer segments and tailor communications and offers accordingly.
• Collaborate with cross-functional teams including marketing, merchandising, digital, delivery and IT to drive alignment and execution of CRM initiatives.
• Define KPIs and performance metrics to measure the effectiveness of CRM campaigns and initiatives.
• Lead the development and optimization of marketing automation workflows to deliver timely and relevant messages to customers.
• Stay informed of industry trends and best practices in CRM, personalization, marketing automation, and relevant AI.
• Manage a team including Marketing Cloud developers and data analyst, providing guidance, mentorship, and support to drive results.

Requirements:

• Bachelor's degree in marketing, Business Administration, or related field; master's degree preferred.
• 8+ years of relevant B2C customer growth experience; CRM strategy, marketing automation, and personalization experience preferred.
• Experience with Salesforce Marketing Cloud Engagement and Personalization preferred.
• Proven track record of developing and executing successful CRM strategies that drive customer engagement and retention.
• Strong analytical skills with the ability to derive insights from data and translate them into actionable strategies.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross functional teams.
• Leadership experience, with the ability to inspire and motivate a team towards common goals.
• A passion for innovation and continuous improvement in the CRM and personalization space.

If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.

For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link.