CRM & Personalization Strategy Lead

7-Eleven, Inc; Irving (TX); On-site; USD 150,000 - 190,000; Full time

Job summary

7-Eleven, Inc. is seeking a Senior Manager of CRM and Personalization Strategy to lead data-driven CRM programs that boost engagement, loyalty and basket size. The role oversees a team delivering personalized journeys across email, SMS, push, and in-app channels.

You will collaborate with marketing, merchandising, digital, delivery and IT to align CRM initiatives, define KPI-driven campaigns, and optimize marketing automation. Leadership and strategic vision are essential.

Qualifications

• Bachelor’s degree in marketing, business administration, or related field.
• 8+ years of B2C growth experience with CRM strategy, marketing automation, and personalization.
• Experience with Salesforce Marketing Cloud Engagement and Personalization preferred.

Responsibilities

• Develop and implement CRM strategies to increase engagement, retention, and lifetime value.
• Lead personalized customer journeys across email, SMS, push, and in-app messaging.
• Use data and segmentation to tailor communications and offers.
• Collaborate with marketing, merchandising, digital, delivery and IT to drive CRM initiatives.
• Define KPIs and metrics to measure CRM effectiveness.
• Lead development and optimization of marketing automation workflows.
• Stay informed on CRM, personalization, and AI trends.
• Manage a team including Marketing Cloud developers and data analysts, providing mentorship.

Skills

CRM strategy

Marketing automation

Personalization

Team leadership

Data-driven decision making

Education

Bachelor's degree in marketing or related field

Master's degree preferred

Tools

Salesforce Marketing Cloud Engagement

Job description

7-Eleven, Inc. is seeking a Senior Manager of CRM and Personalization Strategy to lead data-driven CRM programs that boost engagement, loyalty and basket size. The role oversees a team delivering personalized journeys across email, SMS, push, and in-app channels.

You will collaborate with marketing, merchandising, digital, delivery and IT to align CRM initiatives, define KPI-driven campaigns, and optimize marketing automation. Leadership and strategic vision are essential.