Senior CRM and Personalization Specialist

SuperMom's LLC; Irving (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

7-Eleven is seeking a Senior CRM and Personalization Specialist to lead customer engagement initiatives in Irving, TX. This full-time role focuses on driving retention and lifetime value through proactive CRM program leadership and cross-functional collaboration.

Responsibilities include owning CRM campaigns (email, SMS, push) and leveraging data to optimize performance. Candidates should bring 5+ years in CRM or lifecycle marketing and a customer-centric mindset.

Qualifications

• Bachelor's degree in marketing, Business, Data Analytics, or a related field.
• 5+ years of CRM, lifecycle marketing, or related fields.
• Proactive self-starter who drives initiatives forward with minimal oversight.
• Strong problem-solving skills and ability to navigate ambiguity.
• Excellent project management and multi-initiative handling.
• Strong communication and collaboration across teams.
• Experience in retail, e-commerce, or subscription-based models.
• Data-driven with KPI insights to inform decisions.

Responsibilities

• Lead CRM and Personalization projects from initiation to completion, ensuring timely, accurate execution.
• Oversee the development and deployment of CRM campaigns across email, SMS, and other channels.
• Tackle challenges with a solution-oriented mindset and cross-functional collaboration.
• Identify inefficiencies in CRM operations and implement scalability improvements.
• Monitor CRM KPIs and provide data-backed optimization recommendations.

Skills

CRM strategy

Lifecycle marketing

Proactive ownership

Problem solving

Project management

Cross-functional collaboration

Retail/e-commerce experience

Data-driven decision making

Education

Bachelor's degree in marketing/Business/Data Analytics

Job description

## Senior CRM and Personalization SpecialistApply: SSC Irving TX: Full time: Posted Today: R26\\_5966*7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation — working hard to be the customer's first choice. 7-Eleven empowers our employees to \"activate awesome\" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.***JOB SUMMARY:** The Senior Specialist is a key member of the CRM and Personalization team within the marketing organization and plays a key role in driving customer engagement, retention, and lifetime value by leading CRM and Personalization initiatives with a proactive, ownership-driven approach. This role ensures successful execution of campaigns and requires strong project management skills, curiosity to explore new solutions, and a problem-solving mindset to optimize customer communication strategies. The ideal candidate is self-motivated, eager to learn, and takes initiative to improve processes, enhance personalization, and deliver meaningful customer experiences that drive business results.**KEY DUTIES AND RESPONSIBILITES:** * Project Ownership & Execution: Lead CRM and Personalization projects from initiation to completion, ensuring timely and accurate execution, clear communication, and alignment with business goals.* Campaign Execution: Oversee the development and deployment of CRM marketing campaigns, including email, SMS, push notifications, and other digital channels.* Problem-Solving & Innovation: Tackle challenges with a solution-oriented mindset, leveraging data and cross-functional collaboration to drive continuous improvement in CRM programs.* Process Improvement: Identify inefficiencies in CRM operations and proactively implement enhancements to improve scalability and effectiveness.* Performance Tracking & Reporting: Monitor key CRM KPIs, provide insights on campaign performance, and recommend data-backed optimizations. **EDUCATION AND EXPERIENCE:** **EDUCATION:** Bachelors/4 Yr Degree**YEARS OF RELEVANT WORK EXPERIENCE:** 5+ years**YEARS OF MANAGEMENT EXPERIENCE:** NA **SPECIFIC KNOWLEDGE AND SKILLS:*** Bachelor's degree in marketing, Business, Data Analytics, or a related field.* 5+ years of experience in CRM, lifecycle marketing, or related fields.* Proactive self-starter who takes ownership and drives initiatives forward with minimal oversight.* Strong problem-solving skills with the ability to navigate ambiguity and find creative solutions.* Strong project management skills with the ability to handle multiple initiatives simultaneously.* Excellent communication and collaboration skills to work across teams.* Experience in retail, e-commerce, or a subscription-based business model.* Comfort working with data, drawing insights, and making decisions based on KPIs.* Strong communication and collaboration skills, with the ability to influence and align cross-functional partners. *This job description is intended to describe the general nature and level of the work being performed by the individuals assigned to this job. This is not an exhaustive list of all duties and responsibilities. Management reserves the right to amend and change the duties and responsibilities of this job to meet business and organizational needs, as necessary.*