Senior Manager, CRM & Personalization Strategy

SuperMom's LLC; Irving (TX); On-site; USD 120,000 - 150,000; Full time

Job summary

7-Eleven is seeking a Senior Manager of CRM and Personalization Strategy in Irving, TX. This role leads a team to develop data-driven CRM initiatives, enhancing customer engagement, retention and loyalty across channels.

The ideal candidate brings 8+ years in B2C growth, CRM, and personalization, with strong analytics, leadership, and cross-functional collaboration skills. Salesforce Marketing Cloud experience is highly preferred.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• Master's degree preferred for senior leadership.
• 8+ years of B2C growth, CRM strategy, and personalization experience.

Responsibilities

• Develop and execute CRM strategies to increase engagement, retention and lifetime value.
• Lead personalized customer journeys across emails, SMS, push, and in-app messaging.
• Collaborate with marketing, merchandising, digital, delivery, and IT for alignment.
• Define KPIs and optimize marketing automation workflows.

Skills

CRM strategy

Marketing automation

Personalization

Data analytics

Leadership

Cross-functional teamwork

Communication

B2C growth

Education

Bachelor's in marketing or business

Master's degree preferred

Tools

Salesforce Marketing Cloud

Salesforce Personalization

Job description

## Senior Manager, CRM & Personalization StrategyApply: SSC Irving TX: Full time: Posted Today: R26\\_5839*7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation — working hard to be the customer's first choice. 7-Eleven empowers our employees to \"activate awesome\" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.*The **Senior Manager of CRM and Personalization Strategy** is a leadership role responsible for developing and executing comprehensive CRM strategies to enhance customer engagement, retention, and loyalty. This role will lead a team in developing and leveraging data-driven insights to drive personalized experiences across various customer touch points. The accountable outcomes include increases in loyalty customer store trips, basket size, fuel trips, and delivery orders. **Responsibilities include:*** Develop and implement CRM strategies to increase customer engagement, retention, and lifetime value.* Lead the development of personalized customer journeys across multiple channels including email, SMS, push notifications and in-app messaging.* Utilize data analytics and segmentation techniques to identify customer segments and tailor communications and offers accordingly.* Collaborate with cross-functional teams including marketing, merchandising, digital, delivery and IT to drive alignment and execution of CRM initiatives.* Define KPIs and performance metrics to measure the effectiveness of CRM campaigns and initiatives.* Lead the development and optimization of marketing automation workflows to deliver timely and relevant messages to customers.* Stay informed of industry trends and best practices in CRM, personalization, marketing automation, and relevant AI.* Manage a team including Marketing Cloud developers and data analyst, providing guidance, mentorship, and support to drive results. **Requirements:*** Bachelor’s degree in marketing, Business Administration, or related field; master’s degree preferred.* 8+ years of relevant B2C customer growth experience; CRM strategy, marketing automation, and personalization experience preferred.* Experience with Salesforce Marketing Cloud Engagement and Personalization preferred.* Proven track record of developing and executing successful CRM strategies that drive customer engagement and retention.* Strong analytical skills with the ability to derive insights from data and translate them into actionable strategies.* Excellent communication and interpersonal skills with the ability to collaborate effectively with cross functional teams.* Leadership experience, with the ability to inspire and motivate a team towards common goals.* A passion for innovation and continuous improvement in the CRM and personalization space.