Senior CRM Marketing Lead: Lifecycle & AI Personalization

Aristocrat Interactive; Austin (TX); On-site; USD 105,000 - 195,000; Full time

Job summary

Aristocrat Interactive is seeking a Senior Manager of CRM Marketing in Austin, TX, to lead data-driven strategies that boost player retention, acquisition, and lifetime value. You will design the customer journey with segmentation, personalized promotions, and real-time campaigns, collaborating with Product, Analytics, and Technology teams to optimize conversions while ensuring regulatory compliance.

You will manage a team of CRM and marketing specialists, drive A/B testing and multivariate

Qualifications

• Experience in CRM, retention, and lifecycle marketing within regulated iGaming/sports betting.
• Proficiency with digital marketing and real-time CRM tools.
• Ability to interpret data and translate into actionable strategies.
• Leadership experience with cross-functional teams.

Responsibilities

• Develop and implement a comprehensive CRM lifecycle strategy to drive retention, engagement, and lifetime value.
• Build real-time, automated customer journeys and personalized promotions.
• Define segmentation models to improve targeting and engagement rates.
• Lead a CRM/marketing team and present insights and recommendations.

Skills

CRM Marketing

Retention Marketing

Data-driven marketing

A/B testing

Team leadership

Real-time CRM

AI personalization

Regulated gaming knowledge

Job description

Aristocrat Interactive is seeking a Senior Manager of CRM Marketing in Austin, TX, to lead data-driven strategies that boost player retention, acquisition, and lifetime value. You will design the customer journey with segmentation, personalized promotions, and real-time campaigns, collaborating with Product, Analytics, and Technology teams to optimize conversions while ensuring regulatory compliance.

You will manage a team of CRM and marketing specialists, drive A/B testing and multivariate