Senior CRM Marketing Leader - Real-Time Personalization

GamblingCareers.com; Las Vegas (NV); On-site; USD 120,000 - 180,000; Full time

Job summary

Aristocrat, a world leader in gaming content and technology, is seeking a Senior Manager of CRM Marketing to design and execute data-driven strategies that boost player retention, acquisition, and lifetime value. You will shape the customer journey through segmentation and personalized promotions, collaborating with Marketing, Product, Analytics, and Technology teams.

The role emphasizes real-time CRM, AI-powered personalization, and measurement of key metrics across digital channels, with

Qualifications

• Extensive experience in CRM and lifecycle marketing for regulated iGaming or similar markets.
• Proven ability to build data-driven customer journeys and segmentation.
• Strong analytical skills and leadership in cross-functional teams.

Responsibilities

• Develop and implement a comprehensive CLCM strategy to drive retention and engagement.
• Leverage real-time CRM to build personalized journeys.
• Define segmentation models to improve engagement.
• Align CLCM with business objectives to improve LTV and reduce churn.
• Build real-time, event-driven campaigns reacting to player behavior.
• Apply AI-driven personalization for hyper-targeted promotions.
• Partner with Product and Tech to integrate CRM with real-time data feeds.
• Develop and track metrics like FD conversion rates, CPAs, CPCs.
• Lead a team of CRM and marketing specialists.
• Present insights to collaborators.

Skills

Customer Lifecycle Management

CRM Marketing

Data-driven decision making

Team leadership

A/B testing

AI personalization

Regulatory knowledge (gaming)

Job description

Aristocrat, a world leader in gaming content and technology, is seeking a Senior Manager of CRM Marketing to design and execute data-driven strategies that boost player retention, acquisition, and lifetime value. You will shape the customer journey through segmentation and personalized promotions, collaborating with Marketing, Product, Analytics, and Technology teams.

The role emphasizes real-time CRM, AI-powered personalization, and measurement of key metrics across digital channels, with