Senior CRM Marketing Leader: Real-Time Player Lifecycle

Aristocrat; Boston (MA); On-site; USD 105,000 - 195,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Job summary

Aristocrat is seeking a Senior Manager of CRM Marketing to lead data-driven strategies that improve player retention, acquisition and lifetime value. You will tailor journeys with segmentation, personalized promotions, and real-time campaigns in collaboration with Marketing, Product, and Tech teams.

You’ll oversee a team of CRM specialists, drive A/B testing and analytics, and ensure compliance with gaming regulations while optimizing GP across digital channels.

Qualifications

• 7+ years of CRM/Retention Marketing in regulated iGaming and sports betting.
• Strong knowledge of digital marketing, real-time CRM, personalization engines, and automation.
• Analytical abilities to translate data into actionable strategies.
• Proven track record in segmentation, lifecycle marketing, and retention optimization.
• Experience with A/B testing, predictive analytics, and AI-powered engagement.
• Strong leadership and cross-functional collaboration.
• Knowledge of regulatory standards and responsible gaming initiatives.

Responsibilities

• Develop and implement a comprehensive Customer Life Cycle Management (CLCM) strategy to drive retention, engagement, and dedication.
• Leverage real-time CRM capabilities to build personalized, automated, and data-driven customer journeys.
• Define and optimize segmentation models to enhance targeting and improve engagement rates.
• Align CLCM strategies with business objectives to improve Customer Lifetime Value (LTV) and reduce churn.
• Build and optimize real-time, event-driven CRM campaigns that react to player behavior instantly.
• Apply recommendations and personalization techniques driven by AI to deliver hyper-targeted promotions.
• Partner with Product and Tech teams to integrate CRM solutions with real-time player data feeds.
• Develop and track important metrics such as FD conversion rates, CPAs, CPCs.
• Make independent decisions to improve GP value across multiple digital marketing channels.
• Conduct A/B testing and multivariate analysis to optimize engagement and campaign efficiency.
• Implement a robust player segmentation framework to personalize experiences based on user behavior, preferences, and transaction history.
• Build and optimize targeted promotions that drive engagement while maintaining commercial efficiency.
• Ensure promotional activities align with regulatory guidelines and responsible gaming procedures.
• Work closely with the Product, Marketing, Data Science, and Managed Services teams to ensure a seamless customer experience.
• Lead a team of CRM and marketing specialists, encouraging a culture of innovation and data-driven decision-making.
• Present insights, performance reports, and strategic recommendations to external and internal collaborators.

Skills

CRM marketing

Data-driven strategy

Real-time CRM

Segmentation

A/B testing

AI personalization

Leadership

Tools

Real-time CRM tools

Job description

Aristocrat is seeking a Senior Manager of CRM Marketing to lead data-driven strategies that improve player retention, acquisition and lifetime value. You will tailor journeys with segmentation, personalized promotions, and real-time campaigns in collaboration with Marketing, Product, and Tech teams.

You’ll oversee a team of CRM specialists, drive A/B testing and analytics, and ensure compliance with gaming regulations while optimizing GP across digital channels.