Senior CRM Marketing Lead - Real-Time Personalization

Aristocrat; Austin (TX); On-site; USD 117,000 - 195,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer matching

Paid time off

Job summary

Aristocrat is seeking a Senior Manager of CRM Marketing in Austin to design and execute data-driven customer lifecycle programs that improve retention, acquisition, and lifetime value. You will lead cross-functional teams across Marketing, Product, Business Analytics, and Technology to deliver personalized, real-time journeys and promotions driven by AI and segmentation.

The role emphasizes stakeholder collaboration, measurement of key metrics, and continuous optimization of campaigns to

Qualifications

• 7+ years in CRM/Retention Marketing within regulated iGaming/sports betting.
• Knowledge of Digital Marketing, Real-time CRM tools, personalization engines, and automation technologies.
• Proven track record in segmentation, lifecycle marketing, and retention optimization.

Responsibilities

• Develop and implement a comprehensive Customer Life Cycle Management (CLCM) strategy to drive retention, engagement, and dedication.
• Leverage real-time CRM capabilities to build personalized, automated, and data-driven customer journeys.
• Define and optimize segmentation models to enhance targeting and improve engagement rates.
• Align CLCM strategies with business objectives to improve Customer Lifetime Value (LTV) and reduce churn.
• Build and optimize real-time, event-driven CRM campaigns that react to player behavior instantly.
• Apply recommendations and personalization techniques driven by AI to deliver hyper-targeted promotions.
• Partner with Product and Tech teams to integrate CRM solutions with real-time player data feeds.
• Develop and track metrics such as FD conversion rates, CPAs, CPCs.
• Make independent decisions to improve GP value across digital channels.
• Conduct A/B testing and multivariate analysis to optimize engagement and campaign efficiency.
• Implement a robust player segmentation framework to personalize experiences.
• Build and optimize targeted promotions that drive engagement while maintaining commercial efficiency.
• Ensure promotional activities align with regulatory guidelines and responsible gaming procedures.
• Work with Product, Marketing, Data Science, and Managed Services to ensure seamless customer experience.
• Lead a team of CRM and marketing specialists and foster data-driven decision making.
• Present insights, performance reports, and strategic recommendations to collaborators.

Skills

CRM marketing

Real-time CRM

Segmentation

A/B testing

AI personalization

Leadership

Regulatory knowledge

Tools

CRM platforms

Marketing automation tools

Job description

Aristocrat is seeking a Senior Manager of CRM Marketing in Austin to design and execute data-driven customer lifecycle programs that improve retention, acquisition, and lifetime value. You will lead cross-functional teams across Marketing, Product, Business Analytics, and Technology to deliver personalized, real-time journeys and promotions driven by AI and segmentation.

The role emphasizes stakeholder collaboration, measurement of key metrics, and continuous optimization of campaigns to