Senior CRM Growth Lead – Owners & Sellers

Realtor.com; Jackson (TN); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

401(k) with match

Flexible time off

Volunteer time off

Job summary

Realtor.com® is seeking a Senior Product Manager, Owner & Seller CRM to lead the strategy, roadmap, and execution for the CRM experiences within the owner and seller journey. You will drive revenue growth by aligning product vision with business priorities, collaborating with CRM Architects, Martech, Data Science, and Engineering to deliver high-impact campaigns and features.

This role emphasizes data-driven decision making, cross-functional leadership, and a focus on engagement, retention, and

Qualifications

• 5+ years of marketing experience and product management
• Experience with email and push notification channels and in-product surfaces
• CRM strategy experience in omnichannel environments
• Proven track record delivering revenue growth and customer lifetime value
• Ability to think like a business owner and make data-driven decisions
• Strong analytical and communication skills

Responsibilities

• Own CRM product strategy and roadmap for Owners and Sellers
• Define a growth-focused roadmap to drive engagement and revenue
• Collaborate with cross-functional teams to deliver campaigns and features
• Lead prioritization and resource allocation across initiatives
• Establish and track key business and product KPIs
• Partner with engineering and analytics to optimize data and architectures
• Create product briefs and PRDs and secure cross-functional buy-in
• QA bugs and troubleshoot across site, app, and communications

Skills

5+ years experience in marketing & PM

CRM strategy

Strong analytical skills

Exceptional communication & leadership

Business acumen

Education

Bachelor's degree

Tools

Braze

Cordial

Job description

Realtor.com® is seeking a Senior Product Manager, Owner & Seller CRM to lead the strategy, roadmap, and execution for the CRM experiences within the owner and seller journey. You will drive revenue growth by aligning product vision with business priorities, collaborating with CRM Architects, Martech, Data Science, and Engineering to deliver high-impact campaigns and features.

This role emphasizes data-driven decision making, cross-functional leadership, and a focus on engagement, retention, and