Senior Product Marketing Lead: Agent Experience & Loyalty

Realtor.com; Jackson (TN); Presencial; USD 110.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, Rx, dental, and vision

Family forming benefits

13 paid holidays

Flexible Time Off

401(k) with 3.5% company match

Tuition Reimbursement

Descripción de la vacante

Realtor.com is seeking a Product Marketing Manager to own client experience programs, including engagement, referrals, and care initiatives, across a search-to-close lifecycle. You will craft messaging reflecting the agent-first brand and design end-to-end engagement strategies for top accounts, in collaboration with PM, Success, and Care.

The role emphasizes cross-functional delivery, data-driven success metrics (NPS/retention), and scalable loyalty programs within a PropTech context.

Formación

• 10+ years in product marketing, customer marketing, or client success marketing for a B2B technology or marketplace business.
• Demonstrated expertise designing customer experience programs, loyalty frameworks, or advocacy initiatives at scale.
• Strong storytelling and messaging skills; translate complex programs into simple client narratives.
• Experience managing cross-functional delivery programs with multiple stakeholders and ecosystem partners.
• Data-driven approach to measuring experience outcomes: NPS, retention, referral conversion, and engagement metrics.

Responsabilidades

• Own the voice-of-client feedback loop and synthesize into actionable engagement strategy; track competitive experience benchmarks.
• Develop the messaging framework for client experience programs, including client engagement and referral initiatives; reflect agent-first brand promise.
• Design and execute go-to-market launches for client experience programs; define metrics tied to NPS and retention.
• Build and manage the Elite Client Experience program for top accounts with defined touchpoints and renewal impact.
• Develop and maintain end-to-end client engagement model across onboarding through renewal, coordinating with Marketing Studio and Training Academy.

Conocimientos

Market intelligence

Messaging framework

Go-to-market

Elite client experience

Referral programs

Client lifecycle

Educación

Bachelor's degree

Descripción del empleo

Realtor.com is seeking a Product Marketing Manager to own client experience programs, including engagement, referrals, and care initiatives, across a search-to-close lifecycle. You will craft messaging reflecting the agent-first brand and design end-to-end engagement strategies for top accounts, in collaboration with PM, Success, and Care.

The role emphasizes cross-functional delivery, data-driven success metrics (NPS/retention), and scalable loyalty programs within a PropTech context.