Senior Data Scientist - CRM Personalization & Growth

Realtor.com; Austin (TX); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Rx, dental & vision coverage

Family forming benefits

13 paid holidays

Flexible time off

Volunteer time off

401(k) with company match

Job summary

Realtor.com is seeking a Senior Data Scientist, CRM Marketing to drive data-informed strategies for Seller and Owner verticals. You will develop segmentation, personalization, and CRM campaigns that optimize engagement and revenue.

The role requires strong modeling, SQL, Python, and cross-functional collaboration. The position offers hybrid work in a collaborative, office-based environment with opportunities to influence product decisions and data strategy.

Qualifications

• 5 years of related experience, with 2+ years as a Data Scientist, preferably in marketing analytics or CRM.

Responsibilities

• Develop data-driven CRM marketing strategies including segmentation, targeting, and personalization.
• Map and analyze the customer journey for sellers/owners identifying key touchpoints and opportunities for optimization through CRM interventions.
• Build sophisticated segmentation models to identify and target audiences for seller/owner projects based on data sources.
• Design and execute personalized communication strategies and campaigns for consumers in both Seller and Owner sectors.
• Collaborate on integrating CRM data with other platforms to create a holistic view of the customer.
• Establish KPIs and analytical frameworks to measure campaign effectiveness across both business units.
• Analyze consumer data to identify trends and opportunities for engagement, retention, and cross-selling.
• Communicate complex findings to both technical and non-technical stakeholders.
• Stay updated on trends in data science, CRM marketing, and real estate industry.
• Collaborate with Data Eng. and IT to ensure data quality and infrastructure.
• Partner with Marketing Managers to tailor analytical solutions.

Skills

Data science

Marketing analytics

SQL

Python

CRM platforms

Communication

Education

Bachelor's or Master's in a quantitative field

Tools

Cordial

Braze

Tableau

Power BI

R

Job description

Realtor.com is seeking a Senior Data Scientist, CRM Marketing to drive data-informed strategies for Seller and Owner verticals. You will develop segmentation, personalization, and CRM campaigns that optimize engagement and revenue.

The role requires strong modeling, SQL, Python, and cross-functional collaboration. The position offers hybrid work in a collaborative, office-based environment with opportunities to influence product decisions and data strategy.