Senior CRM Data & Segmentation Lead

H&R Block; Missouri; On-site; USD 91,000 - 146,000; Full time

Job summary

H&R Block is seeking a Senior CRM Data Manager to lead customer audience strategy, segmentation, and activation across CRM channels, including SFMC and Adobe Journey Optimizer. You will collaborate with cross‑functional teams to translate marketing goals into precise targeting and manage data quality to support lifecycle programs.

Responsibilities include developing segmentation strategies, maintaining target audiences for lifecycle campaigns, and partnering with analytics to optimize audience

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, Analytics, or a related field
• 10+ years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation
• Experience developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns
• Strong understanding of customer segmentation, targeting strategies, and campaign execution processes
• Experience working with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies
• Knowledge of SQL and customer data environments
• Strong analytical and problem-solving skills

Responsibilities

• Develop and manage audience segmentation strategies that support acquisition, retention, cross-sell, and reactivation campaigns
• Build and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs
• Partner with CRM Strategy teams to translate marketing objectives into actionable targeting requirements
• Collaborate with CRM Operations teams to ensure audiences are accurately delivered and activated for campaign execution
• Define audience criteria, suppression logic, eligibility rules, and personalization requirements
• Validate audience selections and targeting outputs to ensure accuracy and compliance with campaign specifications
• Partner with Analytics teams to evaluate audience performance and identify optimization opportunities
• Work with Technology teams to resolve data quality, integration, and audience delivery issues
• Support testing initiatives and audience experimentation efforts
• Maintain audience documentation and segmentation standards

Skills

CRM data management

Audience segmentation

SQL

Marketing analytics

Campaign execution

SFMC

Adobe Journey Optimizer

Data governance

Stakeholder collaboration

Lifecycle marketing

Education

Bachelor's degree in Marketing / Business / Information Systems / Analytics

Tools

SFMC

Adobe Journey Optimizer

Job description

H&R Block is seeking a Senior CRM Data Manager to lead customer audience strategy, segmentation, and activation across CRM channels, including SFMC and Adobe Journey Optimizer. You will collaborate with cross‑functional teams to translate marketing goals into precise targeting and manage data quality to support lifecycle programs.

Responsibilities include developing segmentation strategies, maintaining target audiences for lifecycle campaigns, and partnering with analytics to optimize audience