Senior Social Media Analyst & Content Strategist

JetBlue; New York (NY); On-site; USD 88,000 - 132,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) plan

Crewmember stock purchase plan

Disability coverage

Life insurance

Space-available travel

Job summary

JetBlue is seeking a Senior Analyst, Social Media to optimize social media strategies and build compelling marketing content. You will collaborate across Product, Promotions, Customer Support, Crewmembers, and CSR teams to align priorities with social content plans.

The role requires strong analytical capabilities, excellent communication, and the ability to manage an always-on content calendar while driving engagement and brand advocacy.

Qualifications

• Bachelor's Degree in Marketing, Advertising, Communications, Business, or related field or equivalent combination of education and experience.
• Three years' experience in Marketing, Social Media and Content Marketing, Advertising or related field.
• Comfortable in a fast-paced environment with changing priorities and tight deadlines.
• Ability to interact daily with people at different levels and build relationships.
• Willingness to travel overnight (10%).
• Knowledge of social media channel capabilities, attribution methodologies, and driving awareness, traffic, and conversion.
• Must have travel documents to travel in/out of the United States.
• Flexibility in hours and availability for emergency response.
• Able to pass a pre-employment drug test.
• Authorized to work in the US; no visa sponsorship.

Responsibilities

• Lead partnerships with internal stakeholders and translate business priorities into social content plans.
• Own planning, development, and maintenance of JetBlue's organic social content calendar.
• Serve as project manager for day-to-day social initiatives and coordinate cross-functional stakeholders.
• Find novel ways to express the brand to drive engagement and advocacy.
• Act as the team's subject matter expert on social platform best practices and optimization.
• Own JetBlue's internal employee ambassador program (BlueCreators) including recruitment and engagement.
• Own analytical reports and use insights to guide content strategy and identify opportunities.
• Support creative direction of assets for social channels and ideation.
• Collaborate with leadership to build product awareness and demand generation campaigns.
• Develop social briefs aligned with strategic objectives with internal teams.
• Other duties as assigned.

Skills

Marketing

Social Media

Content Marketing

Advertising

Analytics

Education

Bachelor's degree

Tools

Hootsuite

Sprout Social

Job description

JetBlue is seeking a Senior Analyst, Social Media to optimize social media strategies and build compelling marketing content. You will collaborate across Product, Promotions, Customer Support, Crewmembers, and CSR teams to align priorities with social content plans.

The role requires strong analytical capabilities, excellent communication, and the ability to manage an always-on content calendar while driving engagement and brand advocacy.