Senior CRM Capabilities Lead - Hybrid & Growth-Driven

T-MOBILE USA, Inc.; Frisco (TX); On-site; USD 95,000 - 118,000; Full time

Benefits offered by this job

Employee referral program

Annual bonus

Stock grants

Employee stock purchase plan

Job summary

T-Mobile USA, Inc. in Frisco, TX seeks a Sr CRM Capabilities Manager to lead list generation and execution of CRM direct marketing campaigns across multiple channels.

You will deploy campaigns with SAS, Opera, Inform, Selligent, and Email/SMS systems, and leverage data analytics to optimize performance. The role requires designing segmentation, building campaign diagrams, QA reviews, and collaborating on data attribution to improve profitability.

Qualifications

• Understand marketing briefs and ensure campaigns align with strategy.

Responsibilities

• Understand marketing briefs and testing strategies.

Skills

CRM campaigns

SQL queries

Segmentation

Adobe tools

SAS

Selligent

Opera

Inform

SAP ADT

Email/SMS/OBC/IBC

Education

Bachelor's degree in Electrical Engineering or related

Master's degree in Electrical Engineering or related

Tools

Opera

Inform

Nokia Here/Medio

SAS-MA

SAS CI Studio

Adobe Audience Manager

Adobe Experience Platform

Adobe Campaign

SQL

Job description

T-Mobile USA, Inc. in Frisco, TX seeks a Sr CRM Capabilities Manager to lead list generation and execution of CRM direct marketing campaigns across multiple channels.

You will deploy campaigns with SAS, Opera, Inform, Selligent, and Email/SMS systems, and leverage data analytics to optimize performance. The role requires designing segmentation, building campaign diagrams, QA reviews, and collaborating on data attribution to improve profitability.