Sr CRM Capabilities Mgrs

Clay Today; Frisco, Northern (TX, KY); Hybrid; USD 95,000 - 118,000; Full time

Job summary

T-Mobile USA, Inc. seeks a Sr CRM Capabilities Manager in Frisco, TX to lead list generation and execution of CRM direct marketing campaigns across Email, SMS, OBC, IBC, on device, and direct mail.

You will use SAS, Opera, Inform, Selligent, and Adobe tools to design segmentation and ensure message timing aligns with briefs and strategy. Applicants should have a strong background in CRM platforms, data attribution, and SQL data extraction for ad-hoc requests, with a 40-hour work week and hybrid

Qualifications

• Bachelor's degree or higher in a relevant field and 7+ years of experience.
• Experience designing, developing, building and executing campaigns using CRM systems.
• Familiarity with segmentation, QA/QC and multi-channel deployment across email, SMS, OBC, IBC, on-device and direct mail.

Responsibilities

• Lead list generation and execution of CRM direct marketing campaigns across multiple channels.
• Select customer lists using briefs and ensure testing strategy aligns with project goals.
• Build and maintain campaign diagrams and segmentation in SAS, Adobe, and Selligent environments.
• Provide SQL-driven data extracts for ad-hoc requests and campaign needs.
• Advise on data attribution and optimization of marketing campaigns to drive sales.

Skills

CRM Campaigns

Data Segmentation

SQL

Marketing Analytics

Multi-channel Campaigns

Education

Bachelor's degree in Electrical Engineering or related

Master's degree in Electrical Engineering or related

Tools

SAS

Opera

Inform

Selligent

Adobe Audience Manager

Experience Platform

Adobe Campaign

Job description

T-Mobile USA, Inc. seeks Sr CRM Capabilities Managers in Frisco, TX to be responsible for the list generation and execution of all CRM direct marketing campaigns through designated channels and tools. Thoroughly understand marketing and campaign briefs and terminology for marketing campaigns and ensure customer selection and testing strategy aligns with each specific marketing project as well as the overall company strategy. Rely on education and experience to use model scores and other data to accurately communicate to each customer at the right time, using the right channel, offering the right product, at the right price. Select proper and accurate list of customers and generate lists for all T-Mobile enterprise-wide CRM marketing campaigns based on marketing and campaign briefs. Apply education and experience to use CRM tools to build and maintain campaign diagrams and perform segmentation that select desired customer groups for each campaign across multi-channel campaigns, including Email, SMS, outbound calling (OBC), inbound calling (IBC), on device, and direct mail direct marketing campaigns based on campaign briefs. Apply education and previous experience with systems including SAS, Opera, Inform, Selligent, Email delivery systems, and Nokia Here / Medio to deploy campaigns. Support team with processing manual customer database requests using SQL querying meeting ad-hoc or special data requirements for campaigns along with creating segments in the designated tools (SAS / Adobe). Provide consultation and recommendations on conceptualizing and data attribution for marketing briefs and how best to strategically improve marketing campaigns to drive company sales and profit. Rely on education and experience to employ search marketing tactics to increase visibility and engagement with content, products, or services in internet-enables devices or interfaces. Examine search query behaviors on general or specialty search engines or other internet-based content. Rely on education and experience to analyze research, data, or technology to understand user intent and measures outcomes for ongoing optimization. Apply education and experience designing, developing, building, and executing campaigns from previous work experience or educational qualification using CRM systems and tools, including Adobe Audience Manager, Experience Platform, Campaign, Selligent, SAS-MA/SAS CI Studio and SQL. Facilitate and build campaign diagrams using specialized segmentation methods within Adobe suite, SAS-MA and Selligent environment and QA/QC them and deploy marketing campaigns enterprise-wide. Apply education and experience with technical architecture and functionality of on-premises and cloud CRM told and their integration with other systems including Email delivery systems, SMS delivery platforms, APIs and other file sharing systems. Telecommuting is permitted, but applicant must work from the worksite location at least 3-4 days per week. No additional national or international travel is anticipated.

Experience and education requirements:

PRIMARY REQUIREMENTS: Bachelor's degree in Electrical Engineering, Management Studies, or related, or its foreign equivalent, and 7 years of relevant work experience.

ALTERNATIVE REQUIREMENTS: Master's degree in Electrical Engineering, Management Studies, or related, or its foreign equivalent, and 5 years of relevant work experience.

In addition, the following skills are required: (1) Experience designing, developing, building and executing campaigns using CRM systems and at least one of the following tools: Selligent SAS MA/SAS CI, SAP ADT; (2) Experience using Waterfall Segmentation methodologies to create customer segments, Quality Assurance/Quality Check to deploy marketing campaign enterprise wide; (3) Experience utilizing CRM tools to build and maintain campaign diagrams and perform segmentation that select desired customer groups for each campaign across multi-channel campaign, including email, SMS, outbound calling (OBC), inbound calling (IBC), on device, and Direct Mail direct marketing campaigns based on campaign briefs; (4) Experience with technical architecture and functionality of on-premises and cloud CRM tools and their integration with other systems including Opera, Inform, Nokia, SOA and other file sharing systems; and (5) Experience with SQL to extract data and perform analysis and deploy marketing campaign.

OTHER: Work hours: 40 hours/week.

Texas Pay Range: $95,306.00 to $118,300.00/year.