Sr CRM Capabilities Managers

T-Mobile; Frisco (TX); On-site; USD 95,000 - 118,000; Full time

Benefits offered by this job

Annual stock grant

Employee stock purchase plan

401(k) plan

Money coaching access

Job summary

T-Mobile is seeking a Sr CRM Capabilities Manager in Frisco, TX to lead CRM direct marketing campaigns across multiple channels. You will design, build, and execute campaigns using Selligent, SAS MA/CI, and SAP ADT with a focus on segmentation and data-driven decisions.

Responsibilities include generating accurate customer lists, deploying campaigns, and improving performance through data attribution and testing.

Qualifications

• Bachelor’s degree in Electrical Engineering, Management Studies, or related field with 7 years of relevant work experience.
• Master’s degree in Electrical Engineering, Management Studies, or related field with 5 years of relevant work experience.
• Strong CRM systems experience and data-driven campaigns.

Responsibilities

• Understand briefs and ensure testing strategies align with project and company strategy.
• Use model scores and data to determine customer, timing, channel, product, and pricing strategy.
• Generate customer lists for CRM campaigns across channels (Email, SMS, OBC, IBC, On-Device, Direct Mail).
• Build campaign diagrams and segment customers across multi-channel campaigns.
• Deploy campaigns using SAS, Opera, Inform, Selligent, Email Delivery Systems, Nokia Here/Medio.
• QA/QC reviews and deploy enterprise-wide campaigns.

Skills

CRM campaigns

Segmentation

SQL queries

Campaign deployment

Multi-channel marketing

Education

Bachelor's degree + 7 years

Master's degree + 5 years

Tools

Selligent

SAS MA/SAS CI

Opera

Inform

Nokia Here/Medio

Job description

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

Position summary

T-Mobile is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. Sr CRM Capabilities Managers located in Frisco, TX will be responsible for the list generation and execution of all CRM direct marketing campaigns through designated channels and tools.

Position duties and responsibilities include, but are not limited to:

• Thoroughly understand marketing and campaign briefs and marketing campaign terminology and ensure customer selection and testing strategies align with each specific marketing project and the overall company strategy.
• Use model scores and other customer data to accurately determine the right customer, timing, channel, product, and pricing strategy for marketing communications.
• Select and generate accurate customer lists for all T-Mobile enterprise-wide CRM marketing campaigns based on marketing and campaign briefs.
• Build and maintain campaign diagrams and perform customer segmentation using CRM tools to identify target customer groups across multi-channel marketing campaigns, including Email, SMS, Outbound Calling (OBC), Inbound Calling (IBC), On-Device, and Direct Mail campaigns.
• Deploy marketing campaigns using systems and tools such as SAS, Opera, Inform, Selligent, Email Delivery Systems, and Nokia Here/Medio.
• Support the team by processing manual customer database requests using SQL queries to meet ad hoc or special campaign data requirements and create customer segments using SAS and Adobe tools.
• Provide consultation and recommendations on marketing brief conceptualization, data attribution, and strategic improvements to enhance campaign performance, increase sales, and maximize profitability.
• Employ search marketing tactics to increase visibility and engagement with content, products, and services across internet-enabled devices and interfaces.
• Analyze search query behavior on general and specialized search engines and other internet-based platforms to better understand customer interests and engagement patterns.
• Analyze research, data, and technology to understand user intent, measure campaign outcomes, and support ongoing optimization efforts.
• Design, develop, build, and execute marketing campaigns using CRM systems and tools, including Adobe Audience Manager, Adobe Experience Platform, Adobe Campaign, Selligent, SAS-MA, SAS CI Studio, and SQL.
• Facilitate and build campaign diagrams using specialized segmentation methodologies within Adobe Suite, SAS-MA, and Selligent environments, conduct QA/QC reviews, and deploy enterprise-wide marketing campaigns.
• Apply knowledge of the technical architecture and functionality of on-premises and cloud-based CRM tools and their integration with Email Delivery Systems, SMS platforms, APIs, and file-sharing systems.
• Telecommuting is permitted; however, the applicant must work from the designated worksite location at least three to four days per week.
• No additional domestic or international travel is anticipated.

Skill requirements:

• (1) Experience designing, developing, building and executing campaigns using CRM systems and at least one of the following tools: Selligent SAS MA/SAS CI, SAP ADT;
• (2) Experience using Waterfall Segmentation methodologies to create customer segments, Quality Assurance/Quality Check to deploy marketing campaign enterprise wide;
• (3) Experience utilizing CRM tools to build and maintain campaign diagrams and perform segmentation that select desired customer groups for each campaign across multi-channel campaign, including email, SMS, outbound calling (OBC), inbound calling (IBC), on device, and Direct Mail direct marketing campaigns based on campaign briefs;
• (4) Experience with technical architecture and functionality of on-premises and cloud CRM tools and their integration with other systems including Opera, Inform, Nokia, SOA and other file sharing systems; and
• (5) Experience with SQL to extract data and perform analysis and deploy marketing campaign.

Experience and education requirements:

PRIMARY REQUIREMENTS: Bachelor’s degree in Electrical Engineering, Management Studies, or related, or its foreign equivalent, and 7 years of relevant work experience.

ALTERNATIVE REQUIREMENTS: Master’s degree in Electrical Engineering, Management Studies, or related, or its foreign equivalent, and 5 years of relevant work experience.

Additional:

• Location: Frisco, TX
• This position is eligible for the employee referral program.

OTHER: Work hours: 40 hours/week. Texas Pay Range: $95,306.00 to $118,300.00 /year.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance, while Retail and Business Sales roles are eligible for monthly or quarterly sales incentives. And since we are ALL owners, EVERY employee at T-Mobile is eligible for an Annual Stock Grant. For information about T-Mobile’s amazing benefits, check out https://careers.t-mobile.com/

• At least 18 years of age
• Legally authorized to work in the United States

Travel

Travel Required (Yes/No): No

DOT Regulated

DOT Regulated Position (Yes/No): No

Safety Sensitive Position (Yes/No): No

Candidate’s pay will be based on various factors, such as work location, qualifications, and experience. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, genetic information, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [e-mail] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.