Senior CRM Campaign Architect

T-Mobile; Frisco (TX); Híbrido; USD 95.000 - 118.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual stock grant

Employee stock purchase plan

401(k) plan

Money coaching access

Descripción de la vacante

T-Mobile is seeking a Sr CRM Capabilities Manager in Frisco, TX to lead CRM direct marketing campaigns across multiple channels. You will design, build, and execute campaigns using Selligent, SAS MA/CI, and SAP ADT with a focus on segmentation and data-driven decisions.

Responsibilities include generating accurate customer lists, deploying campaigns, and improving performance through data attribution and testing.

Formación

• Bachelor’s degree in Electrical Engineering, Management Studies, or related field with 7 years of relevant work experience.
• Master’s degree in Electrical Engineering, Management Studies, or related field with 5 years of relevant work experience.
• Strong CRM systems experience and data-driven campaigns.

Responsabilidades

• Understand briefs and ensure testing strategies align with project and company strategy.
• Use model scores and data to determine customer, timing, channel, product, and pricing strategy.
• Generate customer lists for CRM campaigns across channels (Email, SMS, OBC, IBC, On-Device, Direct Mail).
• Build campaign diagrams and segment customers across multi-channel campaigns.
• Deploy campaigns using SAS, Opera, Inform, Selligent, Email Delivery Systems, Nokia Here/Medio.
• QA/QC reviews and deploy enterprise-wide campaigns.

Conocimientos

CRM campaigns

Segmentation

SQL queries

Campaign deployment

Multi-channel marketing

Educación

Bachelor's degree + 7 years

Master's degree + 5 years

Herramientas

Selligent

SAS MA/SAS CI

Opera

Inform

Nokia Here/Medio

Descripción del empleo

T-Mobile is seeking a Sr CRM Capabilities Manager in Frisco, TX to lead CRM direct marketing campaigns across multiple channels. You will design, build, and execute campaigns using Selligent, SAS MA/CI, and SAP ADT with a focus on segmentation and data-driven decisions.

Responsibilities include generating accurate customer lists, deploying campaigns, and improving performance through data attribution and testing.