Senior CRM Campaign Strategy & Insights Architect

California Closets; Phoenix (AZ); On-site; USD 120,000 - 190,000; Full time

Job summary

California Closets seeks a Senior Manager, CRM Campaign Strategy & Insights to lead customer marketing programs across direct mail and email, driving lead generation, engagement, and revenue growth. You will own segmentation, measurement frameworks, and data-driven recommendations for a broad CRM portfolio.

The role emphasizes campaign analytics, cross-channel measurement, and collaboration with stakeholders to optimize budgets and outcomes. Strong Excel and analytics experience are essential.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, or related field.
• 7+ years of experience in CRM, lifecycle marketing, database marketing, or related disciplines, including significant hands-on experience developing, executing, and measuring direct mail programs.
• Strong understanding of campaign measurement methodologies, attribution models, testing frameworks, incrementality analysis, and performance analytics.
• Experience translating campaign results into actionable business insights and recommendations for stakeholders and leadership.
• Advanced Excel skills including pivot tables, lookups, campaign analysis, and data interpretation

Responsibilities

• Develop CRM marketing strategies that support customer acquisition, retention, reactivation, referrals, and CLV growth.
• Identify customer segmentation and targeting opportunities using behavioral, demographic, transactional, and geographic data.
• Partner with business stakeholders to translate customer insights into actionable marketing strategies, including collaboration with the email team.
• Develop audience, offer, messaging, and contact strategies aligned with objectives.
• Recommend testing strategies and optimization plans to improve campaign effectiveness and engagement.
• Monitor customer trends and emerging opportunities to inform future CRM initiatives and channel expansion.

Skills

CRM strategy

Audience segmentation

Campaign analytics

Direct mail programs

Stakeholder communication

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Excel

Job description

California Closets seeks a Senior Manager, CRM Campaign Strategy & Insights to lead customer marketing programs across direct mail and email, driving lead generation, engagement, and revenue growth. You will own segmentation, measurement frameworks, and data-driven recommendations for a broad CRM portfolio.

The role emphasizes campaign analytics, cross-channel measurement, and collaboration with stakeholders to optimize budgets and outcomes. Strong Excel and analytics experience are essential.