Senior Creative Strategist - Performance & Platform Growth

Expedia Group; Seattle (WA); On-site; USD 155,000 - 217,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Employee Assistance Program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group seeks a Senior Creative Strategist to lead high-impact creative assets and channel strategies across paid social, display, programmatic, and related performance assets. You’ll connect business objectives to creative output and collaborate with Internal teams and agencies to drive measurable results.

You will shape innovative programs with platforms, manage production, and push performance through structured testing and insights.

Qualifications

• 10+ years in creative strategy with performance focus.
• Experience with platform partners (Meta, YouTube, TikTok, Pinterest).
• Portfolio across Meta, TikTok, Google Display, DV360 and app stores.
• In-house collaboration with marketing teams and production.
• Excellent briefs and managing external agencies.
• Deep understanding of ad products and audience behavior.

Responsibilities

• Lead creative strategy for paid channels across Meta, YouTube, TikTok, and more.
• Translate brand priorities into downstream creative output from briefs.
• Develop channel-specific strategies with platform knowledge.
• Ensure brand-aligned creative with performance best practices.
• Present strategy and insights to cross-functional partners.
• Partner with agency and production partners.

Skills

Creative strategy

Performance marketing

Platform partnerships

In-house experience

Agency management

Creative briefs

Tools

DV360

Job description

Expedia Group seeks a Senior Creative Strategist to lead high-impact creative assets and channel strategies across paid social, display, programmatic, and related performance assets. You’ll connect business objectives to creative output and collaborate with Internal teams and agencies to drive measurable results.

You will shape innovative programs with platforms, manage production, and push performance through structured testing and insights.