Senior Creative Strategist: Performance-Driven Platforms

PowerToFly; Austin (TX); On-site; USD 155,000 - 217,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Paid time off

Employee Assistance Program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a seasoned Senior Creative Strategist to lead high-impact creative assets and channel strategies across paid social, display, and programmatic. You will bridge marketing objectives with creative output, collaborating with Integrated Marketing, Growth, and Creative teams to drive performance.

You will shape innovative programs with platform partners, manage internal and external teams, and focus on iROAS and CPA-driven results in a dynamic travel advertising environment.

Qualifications

• 10+ years in creative strategy, with at least 3+ years focused on performance marketing assets and channel strategy.
• Experience working with platform partners (Meta, YouTube/Google, TikTok, Pinterest) with a track record of innovative programs.
• Strong design or creative strategy background with a portfolio across Meta, TikTok, Google Display, DV360, App Store/Google Play.
• Proven in-house experience collaborating with cross-functional marketing teams and managing creative production.
• Expertise in writing creative briefs and managing external agencies or production partners.
• Deep understanding of the distinct creative mechanics and ad products across major paid social platforms.

Responsibilities

• Lead creative strategy for paid performance channels across Meta, YouTube, TikTok, Pinterest, Display, and Paid Search.
• Align upstream business objectives with downstream creative output from briefs to assets.
• Develop channel-specific strategies reflecting platform knowledge and audience behavior.
• Ensure creative aligns with brand identity and performance best practices.
• Present strategy and insights to cross-functional partners and leadership.
• Collaborate with in-house designers, copywriters, and external agencies to produce assets.

Job description

Expedia Group is seeking a seasoned Senior Creative Strategist to lead high-impact creative assets and channel strategies across paid social, display, and programmatic. You will bridge marketing objectives with creative output, collaborating with Integrated Marketing, Growth, and Creative teams to drive performance.

You will shape innovative programs with platform partners, manage internal and external teams, and focus on iROAS and CPA-driven results in a dynamic travel advertising environment.