Senior Growth & Creator Strategy Leader

Expedia, Inc.; Seattle, Northern (WA, KY); Hybrid; USD 155,000 - 217,000; Full time

Job summary

Expedia Group seeks a Senior Growth & Strategic Initiatives Manager to shape global creator and social strategies across brands. You will connect business goals to enterprise-wide creative and partner opportunities, driving growth through scalable, data-driven initiatives.

You will lead a team of five or more, expand creator-led assets, and influence across marketing, product, and finance to maximize impact and ROI in a dynamic travel ecosystem.

Qualifications

• 10+ years of senior-level experience in both social and creator strategy.
• Led integrated, multi-brand or enterprise programs and influenced senior audiences.
• Translated business goals into blended social, creator, partnership and paid strategies.

Responsibilities

• Advise senior leaders and shape global creator and social strategies across brands.
• Lead expansion efforts, local-market adaptation, and scalable creator-led assets.
• Develop creator commercialization models (affiliate, loyalty, commerce).
• Drive measurement, data insight, and compelling business storytelling.
• Build and mentor a team, raising strategic standards across the creator community.

Skills

Social strategy

Creator strategy

Global expansion

Executive presence

Data-driven decisions

Agency leadership

Tools

AI tools

Job description

Expedia Group seeks a Senior Growth & Strategic Initiatives Manager to shape global creator and social strategies across brands. You will connect business goals to enterprise-wide creative and partner opportunities, driving growth through scalable, data-driven initiatives.

You will lead a team of five or more, expand creator-led assets, and influence across marketing, product, and finance to maximize impact and ROI in a dynamic travel ecosystem.