Senior Creative Strategist - Performance-Driven Growth

Expedia, Inc.; Beverly Hills, Northern (CA, KY); Hybrid; USD 155,000 - 248,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Travel discounts

IATAN/employee wellness support

Job summary

Expedia Group is seeking a seasoned Senior Creative Strategist to lead the development of high-impact creative assets and channel strategies across paid social, display, programmatic, and related performance assets. You will connect upstream business objectives to downstream creative output, partner with platform studios, and manage internal and external teams to drive performance.

With a strong background in creative strategy and in-house experience, you will shape innovative programs, oversee

Qualifications

• 10+ years in creative strategy, with focus on performance assets and channel strategy.
• Experience working with platform partners (Meta, YouTube/Google, TikTok, Pinterest) and first-to-market programs.
• Strong design or creative strategy background with portfolio across Meta, TikTok, Google Display, DV360, App Store/Google Play.
• Proven in-house collaboration with cross-functional marketing teams and managing production.
• Expertise in writing creative briefs and managing external agencies/production partners.
• Deep understanding of platform-specific creative mechanics and audience behaviors across major paid social platforms.

Responsibilities

• Lead creative strategy for paid performance channels such as Meta, YouTube, TikTok, Pinterest, Display, and Paid Search.
• Translate upstream objectives to downstream creative output and ensure alignment with briefs.
• Develop channel-specific creative strategies reflecting platform knowledge and innovation.
• Oversee production of assets across static, motion, video, and app-store visuals.
• Analyze performance data and translate insights into creative improvements.
• Partner with internal teams and agencies to maintain brand consistency and drive results.

Skills

Creative strategy

Performance marketing assets

Platform partnerships

In-house creative experience

Agency management

Cross-functional collaboration

Job description

Expedia Group is seeking a seasoned Senior Creative Strategist to lead the development of high-impact creative assets and channel strategies across paid social, display, programmatic, and related performance assets. You will connect upstream business objectives to downstream creative output, partner with platform studios, and manage internal and external teams to drive performance.

With a strong background in creative strategy and in-house experience, you will shape innovative programs, oversee