Lead Creative Strategist, Performance & Platform

PowerToFly; Beverly Hills (CA); On-site; USD 155,000 - 217,000; Full time

Benefits offered by this job

Medical insurance

Dental coverage

Vision coverage

Paid time off

Employee Assistance Program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group seeks a Senior Creative Strategist to lead development of high-impact creative assets and channel strategies across paid social, display, and programmatic channels. You will bridge marketing objectives with creative output, partnering with design and production teams to drive performance.

The role emphasizes strategy, platform collaboration, and innovative formats to maximize iROAS, CPA, and conversions, while maintaining brand integrity across channels.

Qualifications

• 10+ years in creative strategy, with at least 3+ years focused on performance marketing assets and channel strategy.
• Demonstrated experience with platform partners (Meta, YouTube/Google, TikTok, Pinterest) and first-to-market programs.
• Strong design or creative strategy background with a portfolio across major platforms (Meta, TikTok, Google Display, DV360, App Store/Google Play).
• In-house experience collaborating with cross-functional marketing teams and managing creative production.
• Expertise in writing creative briefs and managing external agencies or production partners.
• Deep understanding of ad product mechanics and audience behaviors across major paid social platforms.

Responsibilities

• Lead paid strategy for Meta, YouTube, TikTok, Pinterest, Display and Paid Search with distinctive channel-specific approaches.
• Translate upstream business objectives into downstream creative output aligned with briefs and assets.
• Develop channel-specific creative strategies reflecting platform knowledge and audience behavior.
• Ensure creative aligns with brand identity while meeting channel performance guidelines.
• Present strategy recommendations and performance insights to cross-functional partners and leadership.

Skills

10+ years

3+ years performance

Platform partners

Creative strategy

Portfolio across platforms

In-house collaboration

Creative briefs

Agency management

Ad product understanding

Job description

Expedia Group seeks a Senior Creative Strategist to lead development of high-impact creative assets and channel strategies across paid social, display, and programmatic channels. You will bridge marketing objectives with creative output, partnering with design and production teams to drive performance.

The role emphasizes strategy, platform collaboration, and innovative formats to maximize iROAS, CPA, and conversions, while maintaining brand integrity across channels.