Lead Creative Strategist, Performance Growth

Traveltechessentialist

Washington

On-site

USD 155,000 - 217,000

Full time

5 days ago

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Benefits offered by this job

Medical insurance

Dental and vision coverage

Paid time off

Employee Assistance Program

Wellness reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a seasoned Senior Creative Strategist to lead high-impact creative assets and channel strategies across paid social, display, and programmatic channels. You will bridge marketing objectives with creative output, partnering with Integrated Marketing, Growth, and Creative teams while guiding agencies and internal designers.

With 10+ years in creative strategy and deep platform knowledge, you will shape strategies for Meta, YouTube, TikTok, Pinterest, and more, driving

Qualifications

10+ years in creative strategy with performance marketing focus.
Experience working with platform partners (Meta, YouTube, TikTok, Pinterest).
Portfolio across Meta, TikTok, Google Display, DV360, App Store/Google Play.
Proven in-house collaboration with marketing teams and managing agencies.

Responsibilities

Lead creative strategy for paid performance channels with channel-specific POVs.
Translate business objectives into compelling creative output across platforms.
Develop innovative, first-to-market programs with platform partners.
Oversee production of assets and manage creative briefs with internal/external teams.
Analyze performance data and drive continuous creative optimization.