Senior Creative Strategist - Performance & Channel Strategy

11105 Expedia, Inc.; West Hollywood (CA); On-site; USD 155,000 - 217,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Travel discounts

Job summary

Expedia Group is seeking a seasoned Senior Creative Strategist to lead development of high-impact creative assets and channel strategies across paid social, display, programmatic, and related performance assets. This role blends creative excellence with strategic depth, connecting marketing objectives to downstream creative output.

As a key connector between Integrated Marketing, Growth Marketing, and Creative teams, you will drive innovative programs, manage agencies and internal designers, and

Qualifications

• 10+ years in creative strategy, with a focus on performance marketing assets.
• 3+ years focused on performance marketing assets and channel strategy.
• Experience with platform partners (Meta, YouTube/Google, TikTok, Pinterest) and innovative formats.
• In-house collaboration with cross-functional marketing teams and management of agencies.
• Strong ability to write creative briefs and manage external production partners.

Responsibilities

• Lead creative strategy for paid performance channels (Meta, YouTube, TikTok, Pinterest, Display, Paid Search).
• Develop channel-specific creative strategies reflecting platform knowledge and audience behavior.
• Collaborate with in-house designers and external agencies to produce assets across formats.
• Analyze performance and translate insights into creative improvements; run structured testing (A/B, multivariate).
• Partner with Integrated Marketing, Growth, and Brand teams to ensure consistency.

Skills

Creative strategy

Performance marketing

Platform partnerships

Campaign optimization

Tools

DV360

App Store/Google Play

Meta

Job description

Expedia Group is seeking a seasoned Senior Creative Strategist to lead development of high-impact creative assets and channel strategies across paid social, display, programmatic, and related performance assets. This role blends creative excellence with strategic depth, connecting marketing objectives to downstream creative output.

As a key connector between Integrated Marketing, Growth Marketing, and Creative teams, you will drive innovative programs, manage agencies and internal designers, and