Senior Creative Strategist: Performance-Driven Growth

Expedia Group; West Hollywood (CA); On-site; USD 155,000 - 248,000; Full time

Benefits offered by this job

Medical Insurance

Dental/Vision Coverage

Paid Time Off

Employee Assistance Program

Wellness & Travel Reimbursement

Travel Discounts

IATAN Membership

Job summary

Expedia Group seeks a Senior Creative Strategist to lead development of high-impact creative assets across paid social, display, and programmatic channels. You will connect business objectives with creative output, partner with Creative Directors, and drive first-to-market opportunities.

The role requires a strong background in performance-driven creative strategy, in-house collaboration, and experience with major platforms like Meta and YouTube.

Qualifications

• 10+ years in creative strategy with a focus on performance marketing.
• Proven experience partnering with platform partners (Meta, YouTube/Google, TikTok, Pinterest).
• In-house collaboration across marketing, brand, and creative teams.

Responsibilities

• Lead creative strategy for paid performance channels with a strong POV.
• Translate objectives into channel-specific creative outputs and tests.
• Oversee production of static, motion, video, and app store visuals.

Skills

Creative Strategy

Performance Marketing

Platform Partners

In-house Experience

Cross-functional Collaboration

Brief Writing

Tools

Meta

YouTube/Google

TikTok

Pinterest

DV360

Google Display

App Store/Google Play

Job description

Expedia Group seeks a Senior Creative Strategist to lead development of high-impact creative assets across paid social, display, and programmatic channels. You will connect business objectives with creative output, partner with Creative Directors, and drive first-to-market opportunities.

The role requires a strong background in performance-driven creative strategy, in-house collaboration, and experience with major platforms like Meta and YouTube.