Senior Creative Strategist — Growth & Performance Ads

Binary; Los Angeles (CA); In loco; USD 90.000 - 140.000; Tempo pieno

Descrizione del lavoro

Triplespeed in Los Angeles is seeking a growth-focused Creative Strategist with 2–5 years in direct-response copywriting or performance marketing. You will own the creative strategy across channels, translate customer insights into winning ad angles, and guide editors through detailed briefs to scale campaigns.

You’ll collaborate with founders and a small senior team, optimizing campaigns for ROAS and CTR, with the chance to lead a future creative team as the company scales.

Competenze

• 2–5 years of experience in direct-response copywriting or performance marketing.
• Strong understanding of short-form platforms (Meta/TikTok/YouTube) affinity for winning ads.
• Experience with DTC, apps, or media buying teams and measurable outcomes.

Mansioni

• Own end-to-end creative strategy from research to production oversight.
• Understand customers deeply and translate insights into winning ad angles.
• Build buyer personas and messaging frameworks guiding creative direction.
• Write detailed ad briefs and guide editors/designers through revisions.
• Analyze past ads to identify patterns and winning messaging structures.
• Run rapid creative testing to identify high-performing concepts.
• Collaborate with editors, designers, leadership, and marketing on fast cycles.
• Optimize ad concepts for ROAS, thumb-stop rate, CTR, and CPA.
• Help shape the creative roadmap for Triplespeed brands.
• Future leadership role owning performance creatives and a team.

Conoscenze

Direct-response copywriting

Creative strategy

Performance marketing

Short-form platforms

Ad testing & optimization

Strumenti

Meta Ads Manager

TikTok Ads

Google Ads

Descrizione del lavoro

Triplespeed in Los Angeles is seeking a growth-focused Creative Strategist with 2–5 years in direct-response copywriting or performance marketing. You will own the creative strategy across channels, translate customer insights into winning ad angles, and guide editors through detailed briefs to scale campaigns.

You’ll collaborate with founders and a small senior team, optimizing campaigns for ROAS and CTR, with the chance to lead a future creative team as the company scales.