Senior Growth & Performance Creative Lead

Ritual; Los Angeles (CA); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Wellness stipend

Wellness days

401(k) match

Equity options

Technology stipend

Work from home stipend

Parental leave

Flex time

Childcare allowance

Unlimited PTO

Holidays

Job summary

Ritual is seeking a Senior Manager, Performance Creative in Los Angeles to own our paid acquisition creative engine. You will lead a Growth Creative Strategist and an internal team of creatives, directing agencies and partner programs to deliver scalable ads across Meta, TikTok, YouTube and emerging channels.

You will set strategy, coach the team, and maintain high standards for brand-aligned performance. This role emphasizes data-driven decisions, rapid iteration, and collaboration with

Qualifications

• 7+ years of experience in performance creative, creative strategy or growth marketing.
• 3+ years of people management experience, including managing creative strategists, editors, designers and copywriters.
• Track record of improving acquisition efficiency through creative on Meta and TikTok; experience with YouTube and emerging channels is a plus.
• Experience directing multiple external creative agencies and creator partners at volume, including building or scaling a UGC or influencer creative program.
• Strong command of creative testing methodology, performance metrics (CAC, CVR, CTR, hook rate) and creative analytics tools (Motion).
• Experience building creative operations, including volume forecasting, intake and briefing processes, naming/ tagging taxonomies, and reporting.
• Experience working within regulatory or claims review processes; health, wellness, supplements or other regulated categories preferred.
• Familiarity with AI-assisted creative production and the guardrails it requires.
• Excellent written and verbal communication, including presenting creative strategy and results to senior leadership.

Responsibilities

• Own creative performance outcomes and measure impact on CAC, CVR, CPMR, hook rate, and testing velocity.
• Set quarterly and monthly performance creative roadmap aligned to acquisition goals and product launches.
• Lead and coach a Growth Creative Strategist and in-house team of creatives; oversee external partners.
• Direct relationships with creative agencies, creators, and UGC/influencer programs; manage scopes and output quality.
• Run a disciplined testing program across hooks, formats, audiences, and funnel stages with clear test plans.
• Build a scalable creative operating system with intake, briefing, tagging, reporting and knowledge sharing.
• Approve final creative before launch in collaboration with Creative and Regulatory teams; present to senior leadership.

Skills

Performance creative

People management

Acquisition efficiency

External agency management

Creative testing

Regulated categories

AI-assisted production

Strong communication

Tools

Motion

Job description

Ritual is seeking a Senior Manager, Performance Creative in Los Angeles to own our paid acquisition creative engine. You will lead a Growth Creative Strategist and an internal team of creatives, directing agencies and partner programs to deliver scalable ads across Meta, TikTok, YouTube and emerging channels.

You will set strategy, coach the team, and maintain high standards for brand-aligned performance. This role emphasizes data-driven decisions, rapid iteration, and collaboration with