Senior Creative Strategist - Remote role - full time

MaisoNovo; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

MaisoNovo is seeking a Senior Creative Strategist to own the creative strategy across our brand portfolio—from insight to angle to copy that scales and wins.

You will set testing roadmaps, decide which concepts get funded, write flagship scripts, edit others, and mentor junior strategists and freelancers. The role demands 5+ years in direct-response strategy or performance copywriting and a proven track record with $100K+ ad spend.

Qualifications

• 5+ years in direct-response creative strategy or performance copywriting, with at least 1 year in a senior/lead role.
• Proven record of winning ads at scale (>$100K spend) beating CPA/ROAS targets.
• Has found angles/mechanisms that unlocked new spend for a brand.
• Experience scaling DTC brands to $1M+ monthly ad spend.
• Exceptional copywriting and grasp of market sophistication and psychology.
• Fluent with Meta Ads Manager and creative analytics tools like Atria or Motion.

Responsibilities

• Own the creative roadmap across brands, balancing new angles against iterations on proven winners.
• Decide which concepts get tested and funded based on market sophistication, funnel stage and impact.
• Set the core desire and sub-avatar strategy for each brand, and know when the data says to change it.
• Lead deep customer research across reviews, ad comments, Reddit, Threads, TikTok and surveys; translate into exact ad language.
• Run competitor teardowns to find tired promises and white space.
• Spot cultural shifts early to get there first; build new mechanisms backed by proof.
• Keep claims persuasive and compliant with Meta/FTC rules, especially in health/beauty.
• Develop concepts that become a brand's top-of-funnel engine.
• Write flagship scripts and statics; set copy standards and edit others' work.
• Write for the ear; be concise, conversational, and drive viewers forward.
• Brief editors, AI video producers and UGC creators shot by shot.
• Build repeatable briefs, testing, and ops so the team ships weekly.
• Mentor junior strategists and freelancers.
• Diagnose performance across thumbstop, hold rate, CTR, CPA; learn from winners/losers.
• Report clearly to the founder on what's working and next unlocks.

Skills

Direct-response strategy

Performance copywriting

Senior/lead leadership

Ad performance analytics

Creative testing leadership

Tools

Meta Ads Manager

Atria

Motion

Job description

As our Senior Creative Strategist, you'll own creative strategy across our brand portfolio, from the insight to the angle to the copy that scales it. You'll set the testing roadmap, decide which bets get budget, write the concepts that become our winners, and raise the bar for every editor and creator who works with us.

This role is for a proven operator who has found angles that unlocked real spend, and who can do it again in a category that's heard every promise.

RESPONSIBILITIES

• Own the creative roadmap across brands, balancing new angles against iterations on proven winners
• Decide which concepts get tested and funded, based on market sophistication, funnel stage and likely impact
• Set the core desire and sub-avatar strategy for each brand, and know when the data says to change it

2. Research & Insight

• Lead deep customer research across reviews, ad comments, Reddit, Threads, TikTok and surveys, and turn it into the exact language our ads use
• Run competitor teardowns to find the promises the market is tired of and the white space nobody owns
• Spot cultural and category shifts early enough to get there first
• Build new mechanisms that make a crowded category feel new, backed by real proof: studies, history and customer evidence
• Keep every claim persuasive and inside Meta and FTC rules, especially in health and beauty
• Develop the concepts that become a brand's top-of-funnel engine

4. Copywriting

• Write the flagship scripts and statics yourself: hooks, primers, superhooks, bodies built on claim, objection, proof and benefit, and offer-led CTAs
• Set the copy standard and edit others' work up to it
• Write for the ear: concise, conversational, and built so every line pulls the viewer to the next
• Brief and direct editors, AI video producers and UGC creators shot by shot
• Build repeatable systems for briefs, testing and creative ops so the team ships weekly without you in every detail
• Mentor junior strategists and freelancers

6. Analysis & Iteration

• Diagnose performance from thumbstop, hold rate, CTR and CPA down to the second where viewers drop
• Run post-mortems on winners and losers, separate a failed angle from a failed execution, and turn the findings into the next round
• Report clearly to the founder on what's working, what isn't, and where the next unlock is

REQUIREMENTS

• 5+ years in direct-response creative strategy or performance copywriting, with at least 1 in a senior or lead role
• A track record of winning ads at scale: concepts that spent $100K+ and beat CPA or ROAS targets, with the numbers to show it
• At least one angle or mechanism you found that unlocked new spend for a brand, and the story of how you found it
• Experience scaling DTC brands from early stage through $1M+ in monthly ad spend
• Exceptional copywriting and a deep grasp of market sophistication, awareness levels and customer psychology
• Fluent with Meta Ads Manager and creative analytics tools like Atria or Motion

WHAT SUCCESS LOOKS LIKE

• New angles that open new audiences and become top-of-funnel winners
• A creative win rate of 20%+ on new concepts
• Measurable impact on ad spend within your first 90 days