Senior Creative Strategist

Binary; Los Angeles (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

Triplespeed in Los Angeles is seeking a growth-focused Creative Strategist with 2–5 years in direct-response copywriting or performance marketing. You will own the creative strategy across channels, translate customer insights into winning ad angles, and guide editors through detailed briefs to scale campaigns.

You’ll collaborate with founders and a small senior team, optimizing campaigns for ROAS and CTR, with the chance to lead a future creative team as the company scales.

Qualifications

• 2–5 years of experience in direct-response copywriting or performance marketing.
• Strong understanding of short-form platforms (Meta/TikTok/YouTube) affinity for winning ads.
• Experience with DTC, apps, or media buying teams and measurable outcomes.

Responsibilities

• Own end-to-end creative strategy from research to production oversight.
• Understand customers deeply and translate insights into winning ad angles.
• Build buyer personas and messaging frameworks guiding creative direction.
• Write detailed ad briefs and guide editors/designers through revisions.
• Analyze past ads to identify patterns and winning messaging structures.
• Run rapid creative testing to identify high-performing concepts.
• Collaborate with editors, designers, leadership, and marketing on fast cycles.
• Optimize ad concepts for ROAS, thumb-stop rate, CTR, and CPA.
• Help shape the creative roadmap for Triplespeed brands.
• Future leadership role owning performance creatives and a team.

Skills

Direct-response copywriting

Creative strategy

Performance marketing

Short-form platforms

Ad testing & optimization

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Job description

About Triplespeed

We incubate viral consumer brands for the US and EU markets and scale them until they become independent companies.

In the last 14 months, we took three apps, across three unrelated verticals, from zero to over $70M in combined annual run rate. We did this bootstrapped, with no outside capital. We're one of the fastest-growing bootstrapped companies in the world.

What you'll do

• Own end-to-end creative strategy: researching, ideating, briefing, and overseeing production.

• Deeply understand our customers — beliefs, desires, fears, motivations — and convert insights into winning ad angles.

• Build buyer personas and messaging frameworks that inform creative direction across channels.

• Write highly detailed ad briefs for editors/designers and guide them through revisions to ensure the final assets match your vision.

• Analyze past ads to identify patterns, hooks, pacing, thumb-stoppers, and winning messaging structures.

• Run rapid creative testing to identify high-performing concepts, iterations, and scaling opportunities.

• Collaborate closely with editors, designers, leadership, and marketing to ship ads on fast production cycles.

• Optimize ad concepts for ROAS, thumb-stop rate, CTR, and cost per action.

• Participate directly in shaping the creative roadmap for all Triplespeed brands.

• (Future) Step into a leadership role owning performance creatives and leading a full creative team.
  

Who we're looking for

• 2–5 years of experience in direct-response copywriting, creative strategy, or performance marketing.

• Strong understanding of short-form platforms (Meta/TikTok/YouTube) and how ads win.

• Experience working on DTC, apps, or media buying teams — or having produced ads with measurable outcomes.
  

Useful but not required

• Experience owning creative strategy across multiple brands simultaneously.

• Background in consumer apps, gaming, or subscription products.

• Experience with rapid testing frameworks and iterative creative scaling.
  

What you get

• Full ownership of a meaningful growth lever, not a slice of someone else's roadmap.

• A small, senior team where decisions happen in hours, not sprints.

• Direct collaboration with founders on what to build and why.

• Compensation calibrated to strong creative strategists, with results rewarded through meaningful upside.