Senior CPG Business Account Manager – Growth & Strategy

CROSSMARK; St. Louis (MO); Hybrid; USD 73,000 - 91,000; Full time

Job summary

CROSSMARK is hiring a Business Account Manager III to drive growth for major retailers, coordinating with Customer Managers to develop business plans and align on strategies. You will lead cross-functional teams, manage trade funds and use planning analytics to optimize performance.

Travel and field work are involved, with a focus on delivering measurable retail outcomes. The role requires 5-7 years in sales/marketing with major chains, strong communication, and proficiency in Excel and

Qualifications

• Bachelor’s degree (B.A.) from a four-year university preferred; relevant experience may be considered in lieu of a degree
• Work experience in sales or marketing for a minimum of 5-7 years with experience calling on a major chain customer
• Excel, Power Point
• Knowledge of Nielsen and syndicated data sources
• Strong communication and people skills

Responsibilities

• Coordinate with Customer Managers to develop and execute business plans
• Build and manage strategic plans for respective retailers/wholesalers
• Align on strategy and plan with Region Broker Managers, Identify Opportunities and threats
• Feed CM’s w/ planning analytics to support Cat/Line reviews, NI presentations, etc.
• Effective trade fund management and visibility
• Measure effectiveness of CM’s
• Align w/Insights lead and be guided by insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions
• Work with syndicated/other data sources to both manage and inform strategic and tactical trade plans
• Ad-hoc financial and data analysis, including pre/post event analysis
• Develop Customer level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative
• Attend Customer Sales Calls with the Customer Manager Team where appropriate
• Develop and deliver content as part of the CROSSVIEW and the Client’s Trade Planning System
• Ensure Client’s Plans are Built and maintained in CROSSVIEW and the Client’s Trade Planning System

Skills

Strong communication

Collaboration

Strategic thinking

Prioritization

Problem solving

Nielsen data knowledge

Education

Bachelor’s degree (B.A.)

Tools

Excel

PowerPoint

Job description

CROSSMARK is hiring a Business Account Manager III to drive growth for major retailers, coordinating with Customer Managers to develop business plans and align on strategies. You will lead cross-functional teams, manage trade funds and use planning analytics to optimize performance.

Travel and field work are involved, with a focus on delivering measurable retail outcomes. The role requires 5-7 years in sales/marketing with major chains, strong communication, and proficiency in Excel and